Measuring tourist satisfaction with Kenya's wildlife safari: a case study of Tsavo West National Park

Akama, John S.; Kieti, Damiannah

doi:10.1016/s0261-5177(02)00044-4

Cited by 283 publications

(200 citation statements)

References 9 publications

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“…Much empirical research on tourist satisfaction is based upon the disconfirmation of expectations (Akama & Kieti, 2003;Baker & Crompton, 2000;Hui et al, 2007) and the performance (Alegre & Garau, 2010;Crompton, 2003;Kozak & Rimmington, 2000) perspectives. Fewer studies examine satisfaction from an equity point of view (Song et al, 2012;Um et al, 2006).…”

Section: Satisfactionmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

554

333

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Although consumer behaviour (CB) is one of the most researched areas in the field of tourism, few extensive reviews of the body of knowledge in this area exist. This review article examines what we argue are the key concepts, external influences and opportune research contexts in contemporary tourism CB research. Using a narrative review, we examine the CB literature published in three major tourism journals from 2000 to 2012. Of 519 articles identified and reviewed, 191 are included in this article. We examine the development of and scope for future research on nine key concepts, including decision-making, values, motivations, self-concept and personality, expectations, attitudes, perceptions, satisfaction, trust and loyalty. We then examine three important external influences on tourism behaviour, technology, Generation Y and the rise in concern over ethical consumption. Finally, we identify and discuss five research contexts that represent major areas for future scholarship: group and joint decision-making, under-researched segments, cross-cultural issues in emerging markets, emotions and consumer misbehaviour. Our examination of key research gaps is concluded by arguing that the hedonic and affective aspects of CB research in tourism must be brought to bear on the wider CB and marketing literature.Keywords: consumption; travel; behaviour; marketing; research agenda Introduction Consumer behaviour (CB) involves certain decisions, activities, ideas or experiences that satisfy consumer needs and wants (Solomon, 1996). It is 'concerned with all activities directly involved in obtaining, consuming and disposing of products and services, including the decision processes that precede and follow these actions' (Engel, Blackwell, & Miniard, 1995, p. 4). CB remains one of the most researched areas in the marketing and tourism fields, with the terms 'travel behaviour' or 'tourist behaviour' typically used to describe this area of inquiry. Few comprehensive reviews of the literature on CB concepts and models exist in the field of tourism. Exceptions include Moutinho (1993) who reviews the social and psychological influences on individual travel behaviour with the aim of developing a model of tourist behaviour and Dimanche and Havitz (1995) Tourism, 2014 Vol. 17, No. 10, 872 -909, http://dx.doi.org/10.1080/13683500.2013 four concepts (ego-involvement, loyalty and commitment, family decision-making and novelty-seeking) in an attempt to methodologically advance CB in tourism studies.A lack of comprehensive reviews is not only due to the extensive breadth of the topic area itself, but also because travel behaviour is generally considered as a continuous process that includes varied yet inter-correlated stages and concepts that cannot always be analysed separately (Mill & Morrison, 2002). Tourism researchers have reviewed individual concepts (e.g. Riley, Niininen, Szivas, & Willis, 2001, on loyalty), specific influences (e.g. Moutinho, 1993, on social influences on CB), and particular research contexts (e.g. Hong, Lee, L...

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Section: Satisfactionmentioning

confidence: 99%

Consumer behaviour in tourism: Concepts, influences and opportunities

Cohen

Prayag

Moital

2013

Current Issues in Tourism

554

333

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“…Satisfied tourists are inclined to show a higher level of loyalty through revisits, positive word of mouth and through their recommendation of destinations to friends and relatives, which can further increase tourist numbers, tourism expenditures and the economic growth of the destination (Akama & Kieti, 2003;Söderlund, 1998). Also, understanding tourist satisfaction enables tourism organisations to improve tourism products and service quality and helps governments to formulate tourism policies (Yu & Goulden, 2006).…”

Section: Tourist Satisfactionmentioning

confidence: 99%

Impact of Taiwan open policy on Chinese tourist satisfaction

Cang

Sun

2014

Current Issues in Tourism

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The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorizations since July 2008. This highly controlled scheme was an attempt to maintain service quality on top of security and political considerations. The purpose of this study is to provide in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel (FIT) visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

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“…As satisfaction is dependent on meeting or exceeding expectations (Akama & Kieti, 2003, O'Neill, Barnard, & Lee, 2004, the satisfaction questions were divided into two areas: (i) expectations, and (ii) self-reported satisfaction. With regard to expectations, a Likert scale was used to assess the importance to each respondent of seeing: Turtle crawl, Turtle dig, Turtle lay, Turtle cover, Turtle return, and Turtle hatch.…”

Section: Expectations and Satisfaction With The Turtlewatching Experimentioning

confidence: 99%

“…Satisfaction is dependent on meeting or exceeding expectations (Akama & Kieti, 2003;O'Neill et al, 2004). Therefore, if tourist expectations for the turtle-watching experience were met or meant that tours were occasionally conducted by unqualified guides.…”

Section: Tourist Satisfaction With the Turtle-watching Experiencementioning

confidence: 99%

The Development of an Interpretive Experience to Foster Positive Tourist Encounters and Manage Turtle Tourism in Northwest Western Australia: Implications for Further Research

Smith¹,

Newsome²,

Lee³

2014

Tourism in Marine Environments

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fund turtle conservation projects, and by encouraging tourists to have a conservation ethic and contribute financially to turtle conservation (Landry & Taggart, 2010;, 2005a, 2005bTisdell, Nantha, & Wilson, 2007. Tourism based on viewing nesting marine turtles occurs both formally (guided) and informally (free independent travelers) at many locations throughout the world, including Costa Rica, Malaysia, South Africa, Brazil, America, THE DEVELOPMENT OF AN INTERPRETIVE EXPERIENCE TO FOSTER POSITIVE TOURIST ENCOUNTERS AND MANAGE TURTLE TOURISM IN NORTHWEST WESTERN AUSTRALIA: IMPLICATIONS FOR FURTHER RESEARCHL. SMITH,* D. NEWSOME,* AND D. LEE † *School of Environmental Science, Murdoch University, Perth, Western Australia †Tourism Programme, Murdoch University, Perth, Western AustraliaIn understanding the importance of interpretation in guiding sustainable turtle tourism, this article reports on the effect of an interpretation program, the Jurabi Turtle Experience (JTE), on the behavior of turtle-watching tourists at the Jurabi Coastal Park, on the Northwest Cape of Western Australia. Ninety-seven turtle-watching tourists in the Jurabi Coastal Park, including people who attended the JTE and others who did not, were sampled during the peak turtle nesting season (December-January) using participant observation and a questionnaire. People participating in the JTE showed increased compliance with a behavioral code of conduct for turtle watching and higher satisfaction with the experience compared with people who did not participate. These increases strengthen the case for continuing the JTE and possibly requiring all Jurabi Coastal Park visitors to participate in a JTE-like experience.

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Measuring tourist satisfaction with Kenya's wildlife safari: a case study of Tsavo West National Park

Cited by 283 publications

References 9 publications

Consumer behaviour in tourism: Concepts, influences and opportunities

Consumer behaviour in tourism: Concepts, influences and opportunities

Impact of Taiwan open policy on Chinese tourist satisfaction

The Development of an Interpretive Experience to Foster Positive Tourist Encounters and Manage Turtle Tourism in Northwest Western Australia: Implications for Further Research

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