Impact of Taiwan open policy on Chinese tourist satisfaction

Abstract

The Taiwan government has imposed a daily visitation quota with strict regulations on Chinese visitor travel modes, length of stay, and visa authorizations since July 2008. This highly controlled scheme was an attempt to maintain service quality on top of security and political considerations. The purpose of this study is to provide in-depth analysis regarding the Chinese tourist satisfaction over time under different travel modes. The results indicated that package tour (PT) visitors generally gave higher satisfaction scores than free and independent travel (FIT) visitors. However, PT visitors demonstrated a decreased level of satisfaction on their tour arrangements of hotels, meals, itineraries. Addressing safety and environmental issues is the priority task in order to provide quality travel services.

Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach

“…In the past decade, tourist satisfaction has been widely recognized as one of the most influential outcome variables that affect future behaviors in tourism research, thereby attracting considerable attention from destination marketers, who gather information on tourists' appraisals of consumption experiences [61][62][63][64]. Despite the importance of satisfaction, no single accepted definition of it exists in the tourism literature [8,65].…”

Analysing cluster evolution using repeated cross-sectional ordinal data

“…Although extensive econometric techniques have been developed for the analysis of pooled cross sectional data (Wooldridge, 2012), in tourism market segmentation the cluster analysis is usually performed on the pooled dataset losing the information on the evolution of the phenomenon (see for instance Ferrer-Rosell & Coenders, 2018). Another common approach adopted in tourism literature, is to compare directly clusters over time, even if samples made by different units are used (see for instance Cang et al, 2017). However, as stated at the beginning of this section, comparison should be made on either harmonised or paired samples.…”

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