This article aims to study international tourists' opinions and the international tourists' demand for the Naga Fireball
representatives of involved public organizations and local philosophers to discuss about promoting the value of the Naga Fireball Festival in Nong Khai province, Thailand. The results show that most tourists would like to see the Naga Fireball Festival because it is based on the local culture regarding the Naga serpents. In reference to the demand of international tourists, positive attitudes of local residents towards tourists (S.D. = 0.51), experience in telling stories about the Naga Legend (S.D. = 0.56), awareness of the local life style and culture along the Mekong River (S.D. = 0.50), day trips to sacred sites dealing with the Legend of Naga (S.D. = 0.52), landscape arrangements (S.D. = 0.49), safety and security for tourists (S.D. = 0.50), and reliable sources of information about the