How Should National Museums Create Competitive Advantage Following Changes in the Global Economic Environment?

Abstract

Management strategies play an important role in enhancing the competitive advantage and sustainable development of national museums. The purpose of this study is to focus on evaluating the management strategies of national museums to reduce the gaps in visitor satisfaction that are caused by the interdependence and feedback problems of the so-called BOCR dimensions (namely, benefits, opportunity, costs, and risks) and 24 criteria. This study creates a hybrid competitive advantage multiple-criteria decision-making model for national museums by integrating the decision-making trial and evaluation laboratory-based analytic network process and modified VIKOR (VlšeKriterijumska Optimizacija I Kompromisno Resenje) techniques to solve the problems. We consider five different types of national museums to illustrate how the proposed new evaluation model enhances the competitive advantage of national museums. Our results provide national museum curators with the knowledge and understanding to create promotional and marketing strategies that reduce the gaps in dimensions and criteria to satisfy visitors’ needs and to enhance their competitive advantage.

Improving Financial Service Innovation Strategies for Enhancing China’s Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model

“…It can clearly distinguish the cause-effect relationship of indices when measuring a problem [61]. The DEMATEL technique has been widely adopted in various fields, such as intelligent medical terminals [62], national museums business strategy [21,22], and sustainable supply chain management [61]. The steps of this process are shown Appendix A.…”

“…Developing a banking service innovation strategy is a multiple criteria decision-making problem [15,16]. MCDM is considered as a complex decision-making tool involving both qualitative and quantitative indicators [17][18][19][20][21][22]. In recent years, several MCDM techniques have been suggested as valuable ways for selecting the best strategy [16,18,19,21,22].…”

“…MCDM is considered as a complex decision-making tool involving both qualitative and quantitative indicators [17][18][19][20][21][22]. In recent years, several MCDM techniques have been suggested as valuable ways for selecting the best strategy [16,18,19,21,22]. Several studies outside the banking field have used MCDM tools and applications for solve problems in areas such as national museums business strategy [21,22], airline operational and financial performance [23], hospital service quality [24], and supplied selection [25].…”

Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development

“…Despite the variety of economic, social, cultural, and environmental benefits generated by museums, one of the great problems for these institutions is under-funding [17]. Consequently, during the last economic crisis, many museums were compelled to apply strategies to improve their competitive advantage and effectiveness [43]. Those who failed to implement such strategies were forced to sell works from their collections, or even merge with other museums to survive [17].…”

“…A newer view is expressed by Loach et al [4], who emphasize the need to analyze how the measures taken by museums to become economically, socially, and ecologically sustainable contribute to the fulfillment of their core cultural mission and, in this way, to the achievement of cultural sustainability. This approach is justified by the fact that financial constraints and the intense competition for attracting funds have led many museums in recent years to change their focus from cultural heritage to market [43]. In order to collect resources for their survival, museums have started to apply management strategies that often seek to maximize the economic, social, and cultural value they provide for their users [17,44].…”