Abstract:The purpose of this research was to identify the factors upon which museum sustainability depends and the way in which this can be measured. Methodologically, we applied a qualitative research approach, using semi-structured interviews with experts from the Romanian museum sector, complemented by an in-depth study of the literature in this field. Results indicated that any objective measuring of sustainability must take into account the size of a museum's collections and its organizational structure. It was also found that museum type can affect sustainability via its competitive advantage. However, the sustainability of a museum is not strictly determined by these factors, but also by the management and marketing strategies applied. Based on analysis of literature-and respondent-based factors influencing sustainability, this article proposes a set of 33 indicators that can be used by museums to measure their sustainability, as well as a model that enables evaluation of the sustainability levels of various museums comparatively, regardless of their type, size or importance (e.g., national, regional and local). The results obtained are useful both from a theoretical point of view, given that there are few writings on this topic, and from a practical point of view, as they provide a basis for a clear, objective model of museum sustainability measurement.
Cultural sustainability is increasingly being perceived as a fourth dimension of sustainable development. So far, some studies have debated the way in which cultural sustainability can lead to economic, social, and environmental benefits, while others have highlighted how the classic pillars of sustainability can help museums to achieve their core cultural mission. However, empirical studies regarding cultural sustainability in museums are scarce. Thus, one of the aims of our research was to fill this gap by developing several econometric models that explain the influence of heritage exposure; environmental behavior; openness to the public; and effectiveness and performance in collecting, preserving, and researching the cultural heritage. A second aim was to advance the current knowledge in this field by creating an integrated frame that explains the interconnections between different variables that help museums become sustainable, as well as the place and role of cultural sustainability within the overall framework of sustainable development. To achieve these goals, an in-depth analysis of the literature was followed by a survey of 86 Romanian museums. The results show that the ability of museums to reach cultural sustainability is influenced by components of their social and economic performance, while environmental behavior proved to be insignificant.
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