Measuring perception of service quality of Serbian rural tourism using RURALQUAL scale

Perić, Goran; Dramićanin, Sandra; Milenkovski, Ace

doi:10.5937/bizinfo2001001p

Cited by 3 publications

(1 citation statement)

References 25 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Rural areas are coming into the spotlight now (Milićević et al, 2015). Growth of rural areas is an essence for valoriation of sector of agriculture (Perić et al, 2020). In all developed countries rural tourism has potential for growing (Loureiro & González, 2008;Lee & Kim, 2009;Koster & Lemelin, 2009;Chuang, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of service quality on satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia

Perić¹,

Dramićanin²,

Gašić³

2020

Ekonomika poljoprivrede

Self Cite

View full text Add to dashboard Cite

The issue of rural tourism service quality does not retain a sufficiently important place in the existing domestic and foreign literature. The purpose of this research in service quality, which is an important initiator of tourist satisfaction and loyalty in rural tourism. The survey was conducted at the beginning of 2020 using a questionnaire-based survey method to 299 respondents. With the purpose of checking the impact of the service quality on the satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia, an analysis was performed using SEM-Structural Equation Modeling. The survey results point there is a direct correlation between service quality and satisfaction, and as well between loyalty and satisfaction. Between service quality and loyalty there is not a direct link, but there is a large indirect effect by satisfaction. The implications of this research, limitations and future research recommendations for are outlined.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Impact of service quality on satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia

Perić¹,

Dramićanin²,

Gašić³

2020

Ekonomika poljoprivrede

Self Cite

View full text Add to dashboard Cite

show abstract

Commercialization of Home Through Homestay Tourism: A Study on Chatakpur of Darjeeling District (India) in Commensurate to ASEAN Standard and Revisit Intention

Bhattacharya¹,

Mukhopadhyay

Haldar

et al. 2023

Glob Soc Welf

View full text Add to dashboard Cite

Service quality, performance and tourist satisfaction among rural tourism villages in Jiangxi Province, China: A framework for enhancing tourist satisfaction

Guo,

Menez

2024

IJRSM

View full text Add to dashboard Cite

Rural tourism has gained significant recognition for its potential to drive economic growth and preserve cultural heritage. This study focuses on the relationship between service quality, service performance, and tourist satisfaction in rural tourism villages in Jiangxi Province, China. A survey of 396 tourists was conducted across four key villages: Wangkou, Maodian, Dajueshan, and Gangbei. The study examines five dimensions of service quality (reliability, tangibility, responsiveness, assurance, and empathy) and three dimensions of service performance (operation process, professional ability of service personnel, and degree of perfection of service facilities). The results indicate that both service quality and service performance significantly impact tourist satisfaction, with notable correlations among the various dimensions. Furthermore, the study reveals that higher levels of service quality and performance lead to increased tourist satisfaction and loyalty. Based on these findings, the study proposes a comprehensive framework aimed at enhancing service quality and tourist satisfaction in rural tourism villages. This framework provides theoretical support and practical guidance for stakeholders, including tourism operators and policymakers, to improve service delivery, boost operational efficiency, and ensure the sustainable development of rural tourism in Jiangxi Province.

show abstract

Measuring perception of service quality of Serbian rural tourism using RURALQUAL scale

Cited by 3 publications

References 25 publications

Impact of service quality on satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia

Impact of service quality on satisfaction and loyalty of tourists in rural tourism of Šumadija and Western Serbia

Commercialization of Home Through Homestay Tourism: A Study on Chatakpur of Darjeeling District (India) in Commensurate to ASEAN Standard and Revisit Intention

Service quality, performance and tourist satisfaction among rural tourism villages in Jiangxi Province, China: A framework for enhancing tourist satisfaction

Contact Info

Product

Resources

About