“…To the majority of economists, national competitiveness requires little definition and has long been a relatively straightforward matter of the cost competitiveness of an economy internationally, as determined by exchange rates and relative unit labour and land costs (Fagerberg, 1996;Kravis and Lipsey, 1967;McGeehan, 1968;Reinert, 1995). Controversies about this narrow conception of national competitiveness are confined generally to issues like the appropriateness of absolute exchange rates versus purchasing power parity measures (Manzur, Wong and Chee, 1999), or which of several means to derive unit labour costs is best (Carlin, Glyn and van Reenen, 2001;Marsh and Tokarick, 1996;Yoshitomi, 1996). A sizeable body of management literature examining the effects of exchange rates and currency volatility on individual firm performance and strategic actions has developed around this narrow conception of national competitiveness (Clark, Kotabe and Rajaratnam, 1999;Lessard and Lighthouse, 1986;Lessard and Zaheer, 1996;Miller, 1998;Millar and Reuer, 1998).…”