Measuring Destination Image through Travel Reviews in Search Engines

Mariné-Roig, Estela

doi:10.3390/su9081425

Cited by 84 publications

(78 citation statements)

References 45 publications

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“…The choice of tourism destination is determined by the brand value of each potential tourism destination, and this is a result of the consideration of the merits and attractions of the various options. The same mechanism governing consumers' general purchase decision making is applied to destination choices [6,24,[37][38][39]. Perceived quality is defined as the elements that make people visit a particular tourism destination, and is the subjective judgment of overall quality [40,41].…”

Section: Brand-related Components In a Tourist Destinationmentioning

confidence: 99%

“…This approach emphasizes that a perceived and transmitted destination image becomes a projected image through the electronic WoM (eWoM) effect, and contributes to closing the circle of tourist destination image formation in a holistic way. A significant diffusion of a tourist destination image is performed through eWoM communication, which takes place in online information sources that present traveller comments, reviews, and ratings, and through search engines that locate these sources and present a summary of the collected data [24,83]. In this study, WoM was defined as information obtained from other people's experiences and recommendations, and indirect WoM as information obtained through the internet [77,81,84,85].…”

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

“…Researchers have investigated a diverse range of aspects of Chinese tourists overseas including their tourist behaviors [20,21], economic impacts and tourism policies [22,23], their package trips to overseas destinations [24,25], and their future demand for tourism [26][27][28].…”

Section: Introductionmentioning

confidence: 99%

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Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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In the current climate of severe competition among tourist destinations, the importance of brand equity in tourism marketing is increasing. This study looks at the impact of branding in relation to the largest group of inbound overseas tourists to South Korea, the Chinese. Data for the current study were obtained from a survey of tourists visiting Seoul from the Greater China region, including Mainland China, Hong Kong, Macao, Taiwan, and the Chinese living in Southeast Asia. The survey was conducted in popular sightseeing spots, four and five-star hotels in the Seoul Metropolitan Area, and the Incheon International Airport. The respondents were selected randomly, with effort expended to avoid any potential bias in the composition of the sample. Out of a total of 385 distributed questionnaires, 350 (China 191, Hong Kong 71, Taiwan 68, others 20) were selected as valid and finally used in the analysis. The results of this study suggest that price and word of mouth have beneficial effects on perceived quality, publicity, and brand awareness, and advertisement has beneficial effects on brand image. We also found that brand awareness and perceived quality have impacts on brand image, and brand image is related to brand loyalty. This is a pioneering study on the relationships between influencing factors, destination brand equity and its elements, and brand loyalty, with respect to Seoul, South Korea, as a tourism destination for tourists from China.

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Section: Brand-related Components In a Tourist Destinationmentioning

confidence: 99%

Section: Factors Affecting Brand Equity In a Tourism Destinationmentioning

confidence: 99%

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Brand Equity of a Tourist Destination

Kim

Lee

2018

Sustainability

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“…From the intra-disciplinary marketing perspective, tourism destination image (TDI) changes over time, which may raise based on nationality, residents' receptiveness and landscape, and destination promotion strategies, which as an important attributes of influencing tourist's travel decision and behavioral intention [22]. Recent literature suggests that destination images were toward user-generated content (UGC), especially when social media grew dramatically, sources of destination information becoming more diversity and easy to access [23]. San Martín and Del Bosque (2008) proposed that destination images reflect to tourists' objective perceptions, motives, feeling, experiences and attitudes for destination evaluation [24].…”

Section: Hypothesismentioning

confidence: 99%

Measuring Tourism Risk Impacts on Destination Image

Ruan

Liu

2017

Sustainability

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This study develops and tests an integrated model of the moderated mediation of risks (man-made and natural disasters) that explains the associations between the benefits of tourism and the destination image. The study also considers how tourists are influenced by natural disasters and provides empirical evidence to predict the hypothesis models. The results of a study of 635 foreign tourists indicate that the tourism risks of man-made disasters positively influence the tourists' experienced benefits and feeling experience. Foreign tourists' risk evaluation may have a positive effect on their benefit and feeling experience and, thus, may link to the destination image. Somewhat as expected, the moderating effect of tourist benefit is found to strengthen the relationship between feeling experience and the destination image. Alternatively, foreign tourists' feeling experiences foster a positive link between tourism risk and destination image. The implications of the moderated mediation results are discussed.

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“…As Jeong & Jang (2011) stated, the potential impact of electronic word-of-mouth on consumers' -tourists' decision-making can be more powerful in comparison with the impact of traditional word-of-mouth. Thus, the primary source of information that is used to plan a holiday is electronic word-of-mouth (Marine-Roig, 2017). In this sense, hospitality and tourism marketers should be aware of the fact that, in future, almost all tourists' decision-making processes will be strongly affected by online reviews.…”

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confidence: 99%

Tourists’ Recommendations: WOM Becomes Digital

2019

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Standard-Nutzungsbedingungen:Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Zwecken und zum Privatgebrauch gespeichert und kopiert werden.Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich machen, vertreiben oder anderweitig nutzen.Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, gelten abweichend von diesen Nutzungsbedingungen die in der dort genannten Lizenz gewährten Nutzungsrechte. AbstractTourism is a sector in which consumers -tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information transmission in the tourism market. Word-of-mouth has an important role in tourists' decision-making processes, in which consumerstourists rely on the suggestions from those who have experienced the service. With the increasing use of the Internet, a large number of consumers -tourists have begun to share their recommendations online. Electronic word-of-mouth refers to any positive or negative statement made by a consumer -tourist about a tourist service, which is available on the Internet. The digitalization of word-of-mouth has created numerous possibilities and challenges for hospitality and tourism marketers. This paper aims to examine the influence of traditional word-of-mouth and electronic word-of-mouth on tourists' decision-making processes. Specifically, the purpose of this study is to investigate the effects of virtual interactions among consumers -tourists as a part of tourism promotion. This paper has provided a theoretical framework of word-of-mouth (WOM) and electronic word-of-mouth (eWOM) showing that electronic word-ofmouth plays an important role in the tourists' decision-making process.interactive platforms while travelling) and the post-travel phase (in this phase tourists share their opinions and experiences).According to Torres et al. (2015), electronic word-of-mouth has introduced a new way of capturing, analyzing, interpreting and managing interpersonal influence and communication among tourists. As Jeong & Jang (2011) stated, the potential impact of electronic word-of-mouth on consumers' -tourists' decision-making can be more powerful in comparison with the impact of traditional word-of-mouth. Thus, the primary source of information that is used to plan a holiday is electronic word-of-mouth (Marine-Roig, 2017). In this sense, hospitality and tourism marketers should be aware of the fact that, in future, almost all tourists' decision-making processes will be strongly affected by online reviews. ENTRENOVA 12-14, September2019Rovinj, Croatia A limitation of this study is that it has provided only a theoretical framework of wordof-mouth and electronic word-of-mouth. Further research into this topic should provide some practical answers to the ...

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Measuring Destination Image through Travel Reviews in Search Engines

Cited by 84 publications

References 45 publications

Brand Equity of a Tourist Destination

Brand Equity of a Tourist Destination

Measuring Tourism Risk Impacts on Destination Image

Tourists’ Recommendations: WOM Becomes Digital

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