1967
DOI: 10.2307/1236904
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Measuring Consumer Brand Preference

Abstract: This paper refers to the brand-preference parameters of a previously accepted empirical model, and axiomatically generates several basic propositions and their proofs, which define the retail store's most profitable short-run blend of product brands.In most free enterprise economies, we observe a collection of retail firms, which are generally not vertically integrated with producers, who provide the nexus between the producers and the consumers of goods. The operations of retail distribution create value for … Show more

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Cited by 15 publications
(6 citation statements)
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“…In essence, the brand provides a simple means for the customer to distinguish it from its peers. Padberg et al (1974) stated that in the marketing process, a brand provides a means of communicating economic information; it facilitates product recognition and protects the customer from the risks associated with buying an unknown brand.…”
Section: Definition Of Brand and Brand Loyaltymentioning
confidence: 99%
“…In essence, the brand provides a simple means for the customer to distinguish it from its peers. Padberg et al (1974) stated that in the marketing process, a brand provides a means of communicating economic information; it facilitates product recognition and protects the customer from the risks associated with buying an unknown brand.…”
Section: Definition Of Brand and Brand Loyaltymentioning
confidence: 99%
“…According to Padberg, Walker and Kepner (1967), the three methods used to study consumer behavior are:…”
Section: Methods Of Obtaining Food Buying Informationmentioning
confidence: 99%
“…Alker (1995) defined that consumer loyalty is not only a product substance, but also includes the relationship between the two attributes. Padberg et al (1974) mentioned that a consumer loyalty can provide economic information. Therefore, how to establish mutual relationship and loyalty with platform users is one of the key important factors.…”
Section: Literature Review • Consumer Loyaltymentioning
confidence: 99%