A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances

Lin, Chinho; Wu, Wann Yih; Wang, Zhi Feng

doi:10.1177/147078530004200302

Cited by 26 publications

(36 citation statements)

References 27 publications

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“…Brand loyalty refers to the consumer's behaviour of repeatedly purchasing a specific brand over a certain period of time. This is based on the past behaviour and the brand loyal consumer is likely to purchase the products of a specific brand currently and in the future (Lin, Wu and Wang 2000). However, a debate that has been going on in this field since the seventies is whether brand loyalty involves more than a behavioural measure of repurchase (Day 1969).…”

Section: Research On Brand Loyaltymentioning

confidence: 99%

“…Product attributes, after sales service/usage, marketing capabilities, perceived quality/aesthetics, depth of product line and brand popularity are key differentiating factors influencing the behaviour of repeat purchasers and brand switchers in case of consumer durables (Lin, Wu and Wang 2000). Studies have also found that brand commitment is a necessary condition for true brand loyalty to occur (Bloemer and Kasper 1995;Amine 1998).…”

Section: Research On Brand Loyaltymentioning

confidence: 99%

“…Brand loyalty is also influenced by market structure (Lin, Wu and Wang 2000;Sharyn and Rebekah 2001), positioning and marketing mix strategies (Bhattacharya 1997). It was also found that brands which cater to niche markets are bought in higher quantities, have lower prices, are promoted to a lesser extent, have shallower price cuts and enjoy more than expected loyalty levels.…”

Section: Research On Brand Loyaltymentioning

confidence: 99%

“…In fact the messages to which consumers are exposed, often stress product benefits (Green and Jain 1972). The attributes of the brand have been considered as necessary for consumers to like the brand and purchase it repeatedly (Lin, Wu andWang 2000, 2000;Knox and Walker 2001). It is therefore expected that if consumers get certain functional benefits from a brand, they are likely to be more brand loyal to that brand.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

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Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods

Kumar¹,

Advani²

2005

J. Cust. Behav.

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Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods Indian Institute of Management BangaloreBrand loyalty is a topic of interest both to academicians and practitioners involved with marketing. The concept of relationship marketing has its underpinnings in brand loyalty. In consumer products, typically fast moving consumer goods (FMCG), there are a host of complexities, that affect brand loyalty. The very concept of loyalty seems to have become a dynamic one with the marketing literature presenting different aspects of the concept. This study examines the combined effects of brand benefits, brand symbolism, brand trust, genetic influence and price consciousness of consumers on brand loyalty for toothpaste product category. Data from a random sample of four hundred and forty four consumers in India confirm significant influence of brand functional benefits, brand trust, price consciousness, and genetic influence on brand loyalty. Results suggest that marketers would have to balance the traditional axiomatic views of brand loyalty with the emerging dimensions of brand migration in a competitive context. This research paper explores factors closely related to the management of brand loyalty and could offer insights to practitioners of marketing. It also offers a framework, that reflects the implications of the study to marketing practice with regard to management of brand loyalty.

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Section: Research On Brand Loyaltymentioning

confidence: 99%

Section: Research On Brand Loyaltymentioning

confidence: 99%

Section: Research On Brand Loyaltymentioning

confidence: 99%

Section: Hypotheses Developmentmentioning

confidence: 99%

See 2 more Smart Citations

Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods

Kumar¹,

Advani²

2005

J. Cust. Behav.

View full text Add to dashboard Cite

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“…Brand loyalty is stronger, and more stable for companies that achieved market leadership status (Dekimpe, Steenkamp, Mellens & Abeele, 1997). Without strong brand loyalty, companies can expect a hard time to increase sales volume (Lin, Wu & Wang, 2000). Now, companies have to position themselves on the market in a way that they will satisfy incoming customers' needs (Djordjevic, Cockalo & Bogetic, 2016).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Consumer-Company Relationships on Brand Loyalty

Bakator

Đorđević

Ćoćkalo

et al. 2019

Manage: J. Sustainable Bus. Manage, Solutions Emerging Econ.

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Research Question: In this paper the effect of consumers’ relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers’ relationship towards a company develops brand loyalty. In addition, consumer-brand relationships, consumer-product relationships, brand trust and brand relationship quality are observed. This is important for defining complex relationships between companies, consumers and brands. Brand loyalty is the result of marketing, management and public relations practices. This thorough research provides a substantial insight into this domain. The number of studies that address several marketing management constructs in this form is low. Therefore, this approach is innovative from that viewpoint. Idea: The main idea is to analyse the complex relationships between the above-mentioned constructs and to highlight key factors while taking into consideration the integrity of the analysed data. Data: For this research, the data was collected via structured survey. The sample size of 407 included male and female consumers, aged from 15 to 65, from the major cities in Serbia. Potential biases were taken into consideration when undertaking data analysis. Tools: Conclusions were drawn from the extensive data analysis that included OLS regression analysis, (with and without control parameters), correlation analysis, reliability test, and tests for multicollinearity, heteroscedasticity and autocorrelation. Findings: The results indicate that there is a strong link between consumers’ relationship towards a company and brand loyalty. In addition, the links between the mediating constructs shed light on the complexity of developing relationships with consumers. Contribution: This study contributes to the existing body of literature and expands the view on consumer-company relationships from the aspect of brand and marketing management and management overall.

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Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing

2021

Manage Decis Econ

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It is substantial for manufacturers to know the optimal market structure in terms of retailers using free shipping promotions that help them decide whether and how to subsidize retailers. Our research uses fixed‐effect models to empirically examine the impact of the proportion of free shipping retailers on consumer purchase decision and perceived product quality with secondary data from http://Amazon.com. We find that more retailers using free shipping decrease a manufacturer's product sales while increasing product review ratings. However, the negative impact of the market structure on the manufacturer's product sales is weakened as product substitutes and product review volume increase.

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A Study of Market Structure: Brand Loyalty and Brand Switching Behaviours for Durable Household Appliances

Cited by 26 publications

References 27 publications

Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods

Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods

The Impact of Consumer-Company Relationships on Brand Loyalty

Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing

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