Chinese Market Research on VR’s Loyalty to Cross-Border E-Commerce Consumers

Abstract

The main purpose of this study is to investigate its innovative technology VR (virtual reality) and its application in consumer shopping on e-commerce platform. We investigated their consumers’ shopping behavior in e-commerce platform through the survey method, and whether the introduction of VR will further enhance their consumers’ shopping and application on the platform. The application of VR is mainly to help consumers simulate the effect in the process of shopping. Our research mainly understands consumers’ perception, purchasing behavior and purchasing intention, which are the main targets of this research. Our research focuses on the survey of Chinese consumers in 2020. The reliability of the questionnaire was investigated mainly through questionnaire survey.

The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms

“…Consumer perceived value also refers to consumer perception of consumption behavior or usefulness of products in cross-border e-commerce [ 24 ]. Consumer perceived value means that consumers recognize that the product is “valuable” and could meet their needs in information acquisition, interpersonal interaction, or entertainment.…”