“…In Brazil, efforts to investigate the relationship between technology and organizations are mostly advancing in the sociology of work (Abilio, 2020;Filgueiras & Antunes, 2020;Grohmann & Qiu, n.d.), and communication (Bruno et al, 2018;Silva & Birhane, 2020). In the area of administration, some recent studies have been limited to addressing the phenomenon of uberization (Insardi & Lorenzo, 2019;Kalil & Lopes, 2018;Serrano & Baldanza, 2017;Valente et al, 2019;Vianna et al, 2018), with a few adopting critical perspectives (Lage & Rodrigues, 2020;André et al, 2019;Franco & Ferraz, 2019;Guimarães Pinho, 2009;Antonio & Caetano, 2006;Fernandes & Raduenz, 2020;Oliveira Abensur, 2007;Vianna & Meneghetti, 2020).…”