Maximizing customer value via mass customized e-consumer services

The future of value creation and innovations: Aspects of a theory of value creation and innovation in a global knowledge economy

“…We call this Connect & Provide (C&P). Examples of C&P can be found in Grenchi and Watts (2007). They argue for a custom bundling beyond a simple form of cross selling (as with Amazon, for example, which offers to bundle related items whenever some item, such as a book, is added to an online shopping cart) and more toward CRM selling, using customizable customerrelationship management (CRM) tools and data-mining tools as key technologies.…”

Can Brick-and-Mortar Retailers Successfully Become Multichannel Retailers?

“…This multiple-retailer online retail partnership enhances the overall mass customization and valueadded experience for the online customer using the web platform (Grenci & Watts, 2007) while promoting unplanned customer purchases through his or her unexpected encounter with products not being shopped for at the time. For example, if an online store is popular as a source for certain kinds of products that a consumer wants to buy, and multiple retailers are present on its website, the consumer may purchase other unplanned items also, thus enhancing overall sales at the web platform.…”

The relationship between affecting factors and mass-customisation level: the case of a pigment company in Taiwan

“…Facing increasing masscustomisation for the individual customer in Europe, Bullinger and Schweizer (2006) provided intelligent production-competition strategies for producing enterprises. Grenci and Watts (2007) pointed out that cross retail partnerships are the key to a largely unexploited Internet strategy for mass-customisation solutions that add value to satisfy individual customer needs. Since mass-customisation needs a supplier to provide a wider range of parts, Aigbedo (2007) evaluated the effect of the level of mass-customisation.…”