2009
DOI: 10.1080/00207540903130884
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The relationship between affecting factors and mass-customisation level: the case of a pigment company in Taiwan

Abstract: The pigment industry provides a wide range of products with small lots to its customers so the strategy is for mass-customisation. In this study, six factors are proposed and analysed to explore their influence on the customisation level. A regression analysis is conducted for the relationship between the six affecting factors and the level of mass-customisation. Data from a real pigment company in Taiwan is used as a case study. The results indicate that all the proposed factors, return of investment of inven… Show more

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Cited by 14 publications
(11 citation statements)
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“…In contrast to pure customisation, MC limits the degree of latitude afforded to customers in specifying product attributes. Limiting the degree of customisation enables the 'Mass' characteristics to be preserved in terms of economics, response time and quality (Li, Chang, and Chang 2010). The goal is to provide a product offering that allows the customer to configure, choose and differentiate on key attributes to meet their essential requirements but also to allow the customer to satisfy at least some of their other desires and wishes in product attributes.…”
Section: Understanding 'Customisation'mentioning
confidence: 99%
See 1 more Smart Citation
“…In contrast to pure customisation, MC limits the degree of latitude afforded to customers in specifying product attributes. Limiting the degree of customisation enables the 'Mass' characteristics to be preserved in terms of economics, response time and quality (Li, Chang, and Chang 2010). The goal is to provide a product offering that allows the customer to configure, choose and differentiate on key attributes to meet their essential requirements but also to allow the customer to satisfy at least some of their other desires and wishes in product attributes.…”
Section: Understanding 'Customisation'mentioning
confidence: 99%
“…MC focuses on those attributes on which customers most wish to differentiate . This makes it attractive for the customer and potentially operationally and economically viable for the producer (Li, Chang, and Chang 2010). One way of offering MC is by adapting the ATO concept so that those product attributes on which customers most wish to customise are achieved after the decoupling point.…”
Section: The Need For Flexibility In Order Fulfilmentmentioning
confidence: 99%
“…Feitzinger andLee 1997, Tu et al 2001), and discussion of mass customisation potential in different industries (e.g. Li et al 2010, McIntosh et al 2010.…”
Section: Introductionmentioning
confidence: 97%
“…Including the autoindustry, clothing industry, and computer industry, many major economic industries benefit from this production mode [13]. Overall, most studies of MC mainly discuss the production modes, including the MC approach and its product design [14,15], MC production planning and control technology [16,17], MC cost of production [18], and factors and conditions that affect MC [19]. With the increase of research on MC, many scholars review the literature in the field.…”
Section: Mode and Customized Level In 1993 Pine II Andmentioning
confidence: 99%