“…One of the arguments presented about these findings in the strategy performance relationship was the neglect of strategy implementation (Miller and Cardinal, 1994;Brews and Hunt, 1999;Phillips and Moutinho, 2000;Hrebiniak, 2005Hrebiniak, , 2006Whittington and Cailluet, 2008). This trend is still observed in more recent publications on strategy management and strategy processes (Belmondo and Sargis-Roussel, 2015;Paroutis et al, 2015;Thomas and Ambrosini, 2015) where papers tend to examine strategy formation and strategy development, rather than its implementation. So it is now accepted in management literature that the most sophisticated plans require implementation (Heracleous, 2000), as it was famously noted by Hambrick and Cannella (1989, p.278), "Without successful implementation, a strategy (plan) is but a fantasy".…”