Abstract:This research aims to explore the brand switching of cooking oil to other brands made by the purchasers, especially homemakers. Another goal is to analyze the various considerations of homemakers when choosing and deciding to switch to another brand. The authors also explain how the market share of cooking oil brands in the present and future and use descriptive analysis by presenting the results of information from homemakers as consumers of various brands of cooking oil. The data collected in this research a… Show more
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