Marketplace as a key actor in e-commerce value networks

Kawa, Arkadiusz; Business, Poznań; Wałęsiak, Magdalena; Polska, Poznań GS

doi:10.17270/j.log.2019.351

Cited by 28 publications

(22 citation statements)

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“…The existence of marketplaces such as Bukalapak, Shopee, Tokopedia and OLX is something that can help MSME players to market their products widely by Kawa & Wałęsiak [12]. Marketplace existance is to create opportunities for business actors to develop and expand their business with an online sales system by Febriyantoro et al [13].…”

Section: Marketplace Marketing Aspectsmentioning

confidence: 99%

Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era

Rizqiawan

Novianto

Subaderi

2021

pssh

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The Covid19 pandemic has caused complicated problems for many entrepreneurs, including partners who are micro-entrepreneurs. The Semanggi Stick micro business, which is run by a group of women in Lakarsantri Village, Surabaya City, has been severely affected by the Covid19 pandemic. Even in the first few months of the pandemic outbreak, their businesses did not operate. The clover sticks they produce are not the main choice that must be purchased for communities around the partner’s location. This is possible because so far partners have only marketed their products around their area, partners have not taken advantage of the availability of digital technology in marketing. In addition, partners have been carrying out the production process using conventional and simple equipment. This was considered ineffective and resulted in some partner members choosing other activities that were more productive. With the right technology application model, both in the production and marketing processes, partners will experience an increase in sales. Before the pandemic, the sales generated by partners was at 500 thousand to 1 million per month, after using this technology application model partners can get a sales of more than 2 million Rupiah in one month.

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Section: Marketplace Marketing Aspectsmentioning

confidence: 99%

Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era

Rizqiawan

Novianto

Subaderi

2021

pssh

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“…These e-marketplaces are often Business to Consumer (B2C) virtual markets, although they also work for Business to Business (B2B) and Consumer to Consumer (C2C) that operate as a neutral intermediary between two parties [22]; the business model is based on charging fees within the platform [24]. These charges, defined by each e-marketplace, can be product listing fees, commissions per sale, processing fees, sign up fees, advertisement (such paid promotions), subscription plans, or events, workshops, and partnerships.…”

Section: E-marketplacementioning

confidence: 99%

“…Bakos [19] defends that, although hosting multiple participating agents, it is easy to build trusting relationships. Consumers also find this model more beneficial to shop comparatively among multiple sellers without leaving the same website [25], having access to numerous products in one place [24]. Kawa and Wałęsiak [24] listed a series of advantages to the sellers, such as the "marketplace brand recognition" that helps build trust, the "higher number of clients" concentrated in one place, the "additional channel of sales and source of revenue" for handcrafters, "better conditions to promote products" for not being required to invest in Search Engine Optimization (SEO) or advertising, and "access to innovative solutions and analytical and benchmarking data.…”

Section: E-marketplacementioning

confidence: 99%

“…Consumers also find this model more beneficial to shop comparatively among multiple sellers without leaving the same website [25], having access to numerous products in one place [24]. Kawa and Wałęsiak [24] listed a series of advantages to the sellers, such as the "marketplace brand recognition" that helps build trust, the "higher number of clients" concentrated in one place, the "additional channel of sales and source of revenue" for handcrafters, "better conditions to promote products" for not being required to invest in Search Engine Optimization (SEO) or advertising, and "access to innovative solutions and analytical and benchmarking data. In this same study, Kawa and Wałęsiak also mention advantages for buyers, such as "higher safety transaction, higher credibility of sellers, possibility to compare prices and offers of various suppliers, feedback on the seller from previous customers" [24].…”

Section: E-marketplacementioning

confidence: 99%

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E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform

et al. 2020

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The craft trade in Portugal faces challenges that compromise its productive and economic sustainability and may result in the disappearance of millenary techniques, traditions, and industrial practices of high symbolic and historical value. The growing incompatibility of these traditional activities with digital technologies, the lack of resources, and a growing age gap are among the main problems identified. This situation made worse by various restrictions pertaining to the COVID-19 pandemic points towards the possibility of extinction of this type of manual arts. The goal of this research is to demonstrate how the design process of an e-marketplace platform, throughout its different phases, may contribute to the revitalization of traditional industries. The methodologies adopted in the framework consisted in the study of UX and UI best design practices, including wireframe design, user flows, definition of personas, development of prototypes, and style guides. The results of the conducted usability tests to the prototype allowed a gradual improvement of the solution, culminating in the confirmation of its effectiveness. The study concluded that digital technology, namely a designed e-marketplace solution, could potentially bring buyers and sellers closer together, thus being a tool with high potential for the dissemination and sustainability of the craft industry.

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“…On this occasion with various hopes in order to help in increasing sales of SMEs products more widely through online marketing (Hakim, 2019) explained that online marketing has been felt, namely the change in public consumption patterns, especially for the consumption of clothing from those who usually shop offline in stores, outlets, supermarkets or malls some consumers turn to online shopping. Using technology in product promotion will be a new way for SMEs to be able to keep moving in the economy (Kawa & Wałęsiak, 2019)…”

Section: Introductionmentioning

confidence: 99%

Grinting Fried Onion: Empowerment of Grinting Youth Enterpreneur based Digital Village

Halim¹,

Tumin²,

Mansir³

et al. 2021

ajecom

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The purpose of devotion is to provide knowledge and skills of online marketing to the younger generation by utilizing e-commerce technology to develop youth Small and Medium Enterprises (SMEs) in Grinting Village. The participants consisted of 25 member SMEs of fried onions specifically for the people of Grinting Village. The materials provided include the creation of an online shop account, product uploads, marketing up to the online financial system. This service was carried out in Grinting Village, Bulakamba District, Brebes Regency, Central Java with the target of the community and the younger generation, especially the entire management of Karang Taruna Garuda Jaya Grinting Village. This cooperation is based on the cooperation between Universitas Muhammadiyah Yogyakarta and grinting village government. The method used is to provide training materials through presentations accompanied by e-commerce implementation training. The achievement of this devotion is the implementation of the service activities in accordance with the expected number of participants as many as 25 administrators and members of Karangtaruna Garuda Jaya Grinting Village independently can develop SMEs for economic independence. Participants gain knowledge and skills about e-commerce implementation to capture developing and mentoring SMEs in local villages. Keywords: SMEs, Grinting, empowerment, e-commerce, training

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Marketplace as a key actor in e-commerce value networks

Cited by 28 publications

References 0 publications

Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era

Model of Application of Technology to Increase Income in Micro Business Clover Stick in The Face of Covid19 Pandemic Era

E-Marketplace as a Tool for the Revitalization of Portuguese Craft Industry: The Design Process in the Development of an Online Platform

Grinting Fried Onion: Empowerment of Grinting Youth Enterpreneur based Digital Village

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