This article present various views of organizational adjustment and coherence. The main goal is to present author`s concept of strategic coherence that will allow for dynamic balance between vertical and horizontal adjustment. Vertical adjustment is a relation between the strategy and the elements of the business model. It is measured by the cascading of goals, feedback and measurement. Horizontal adjustment refers to matching of business model`s components. It is measured by creating value, capturing value and creating a synergy effect.
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