Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Dawar, Niraj; Parker, Philip M.

doi:10.2307/1252271

Cited by 675 publications

(261 citation statements)

References 53 publications

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“…Signals contain information that can be linked to product quality, innovativeness, reputation and cultural background, some of which may otherwise be unobservable to filmgoers prior to their experience of the film. Consumer responses to signals could be context-specific (Dawar & Parker, 1994). Studies of the film industry have largely focused on the US and the European markets.…”

Section: Discussionmentioning

confidence: 99%

Behind film performance in China’s changing institutional context: The impact of signals

et al. 2017

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Grounded in signaling theory, this paper investigates the signals reflecting product quality, innovativeness, reputation and cultural background which influence film performance, that is, film survival (duration on cinema screen) and box office success, in China's changing institutional context. This market has grown substantially and still possesses potential for further development. However, China's unique institutional context presents challenges. By examining an expanded range of potential signals, two of which have not previously been examined in the literature, namely imported films and enhanced format film formats such as 3D and IMAX, we develop a conceptual framework and argue that signaling theory needs to be combined with institutional context. Similar to findings for film industries in other countries, we find quality and reputational signals including budget, star power, sequels, and online Asia Pac J Manag (2018) 35:63-95

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Section: Discussionmentioning

confidence: 99%

Behind film performance in China’s changing institutional context: The impact of signals

et al. 2017

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“…Three important components that appear to be key to store patronage decisions are the retailer's store image, quality of the merchandiselbrands sold and price/promotions. Consumers use certain cues as signals for these components; store name, brand name and price discounts (e.g., Dawar and Parker, 1994;Dodds, Monroe, and Grewal, 1991). Retailers who understand how these compo nents and the role of external cues that represent them can influence store patronage deci sions and improve their competitive situation.…”

Section: Introductionmentioning

confidence: 99%

“…The quality of products offered by a retailer influ ences customer patronage behaviors (Dodds, Monroe, and Grewal, 1991). Brand name has been shown to be a critical cue for customer perceptions of product quality in a number of studies (e.g., Dawar and Parker, 1994;Dodds, Monroe, and Grewal, 1991). The role of merchandise and brand names that retailers carry are important for a better understanding of store patronage decisions.…”

Section: Introductionmentioning

confidence: 99%

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Grewal

Krishnan

Baker

et al. 1998

Journal of Retailing

1,021

619

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“…Marka isminin, algılanan kalite üzerindeki etkisi, fiyatın ve mağaza isminin etkisinden daha büyüktür (Rao & Monroe, 1989: 355). Marka isminin, fiyattan daha fazla etkiye sahip olduğu ve fiyatın da fiziksel görünümden daha önemli olduğu, Dawar ve Parker (1994)'ın çalışmalarında da ortaya konmaktadır. Batra vd.…”

Section: Marka İsmi Fiyat üRünün Algılanan Kalitesi Ve Satın Alma İunclassified

Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi

Özer

Gültekin²,

Aydın³

2015

Sosyoekonomi

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This study examines the differences between Turkish and foreign branding in the context of the influence of brand name and price on perceived quality and the influence of perceived quality on willingness to buy. Proposed hypotheses are tested by the data collected from consumers, in Ankara. As a result, brand name and price affect perceived quality; perceived quality has an influence on willingness to buy for both types of brands. On the other hand, Turkish and foreign branding do not differ in the mentioned effects.

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Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality

Cited by 675 publications

References 53 publications

Behind film performance in China’s changing institutional context: The impact of signals

Behind film performance in China’s changing institutional context: The impact of signals

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

Türkçe ve Yabancı Dilde Marka İsmi Kullanılmasının Algılanan Kalite ve Satın Alma İsteğine Etkisi

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