Marketing the Leisure Experience to Baby Boomers and Older Tourists

Patterson, Ian; Pegg, Shane

doi:10.1080/19368620802594136

Cited by 93 publications

(62 citation statements)

References 31 publications

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“…The observations on participants' choice of leisure, tourism, and hospitality facilities have largely confirmed what was reported in the hospitality and leisure behavior literature (Patterson & Pegg, 2009;Scott, Laws, & Boksberger, 2009;Wang & Davidson, 2010). For example, Watkins (2003) and Yesawich (2006) noted the role of price as a factor or predictor of consumer behavior in the hospitality sector.…”

Section: Discussionsupporting

confidence: 66%

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The Meaning of Leisure for Residents in Hong Kong

Chan

Xiao

Chau

et al. 2012

Journal of Hospitality Marketing & Management

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This article reports an inductive analysis of the meanings of leisure and the meaningfulness of its pursuit withheld by residents in Hong Kong; the study probes into the constraints, experiences, and impacts of leisure participation. In-depth interviews and grounded theory methodology were adopted for this inquiry. It was found that freedom, happiness, enjoyment, and health are shared elements in participants' perceptions of leisure. A perceptual discrepancy has emerged as a recurring theme in their (de)construction of leisure through contrasting reality (or actuality) against the ideal (or desired) state. The study participants alluded to both tourismrelated (extraordinary) and nontourism-related (ordinary) activities in their leisure experience. A favorable attitude was noted of the informants towards leisure travel and consuming hospitality outside their usual "home" environment. Implications of the study for hospitality and tourism as well as its limitations and future research are also reflected.

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Section: Discussionsupporting

confidence: 66%

“…To some extent, hospitality and tourism businesses could capitalize on such perceptions to better cater to the needs of leisure consumption, be it from out-of-town visitors or local residents (Patterson & Pegg, 2009). …”

Section: Discussionmentioning

confidence: 98%

The Meaning of Leisure for Residents in Hong Kong

Chan

Xiao

Chau

et al. 2012

Journal of Hospitality Marketing & Management

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“…~ 2 ~ focused on the Baby Boomers as an essential market to the travel and tourism industry (Patterson & Pegg, 2009). Now, they are looking to promote to a new generation of travelers known as Millennials.…”

mentioning

confidence: 99%

Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

Hamed¹

2017

JoTR

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The Baby Boomer generation has been the focus of a great deal of analysis in the travel industry, the millennial generation is now surpassing this segment in garnering more attention. This study shed light on the millennials as the forthcoming tourist demand to assist the destination management organizations (DMOs) better understand their needs and expectations to address them with the right product using the right means of communication. In this perspective, the study focuses on the DMOs' websites as a main marketing tool for delivering the marketing message to the millennials. It investigates the alignment between these websites and the millennials' prospects. Results reveal that the DMOs' websites are still not ready to fulfill the millennials' expectations and that there is a significant difference between these websites and the millennials' prospects regarding the content and performance.

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“…Despite the importance of pre-seniors and seniors, scholars have mainly investigated the seniors in the tourism industry by segmenting the senior group into heterogeneous groups [2,13,14], identifying their motivation and examining the relationship between motivation and its antecedent/behavior intention [5,[15][16][17][18][19], investigating the perceptions of seniors on the service features of an outbound group package tour [20] and perceptions of travel experience [21], describing the sociodemographic information and trip characteristics of the senior group [22], and others [3,4,[23][24][25][26]. Although several studies have been conducted from the hospitality perspective [8,9,[27][28][29][30][31][32][33][34] limited focus has been given to investigating senior tourists in the hotel industry.…”

Section: Introductionmentioning

confidence: 99%