The Baby Boomer generation has been the focus of a great deal of analysis in the travel industry, the millennial generation is now surpassing this segment in garnering more attention. This study shed light on the millennials as the forthcoming tourist demand to assist the destination management organizations (DMOs) better understand their needs and expectations to address them with the right product using the right means of communication. In this perspective, the study focuses on the DMOs' websites as a main marketing tool for delivering the marketing message to the millennials. It investigates the alignment between these websites and the millennials' prospects. Results reveal that the DMOs' websites are still not ready to fulfill the millennials' expectations and that there is a significant difference between these websites and the millennials' prospects regarding the content and performance.
Tweens are consumers who make their own choices about what to purchase or consume. Similarly, they are tourists who have their own opinion about where to spend their vacation and what activities to practice during their leisure time.Kids-friendly resorts have emerged targeting mainly kids with their tourism product, services and amenities relying on the strong influence that children have on their families. Tweens are one of the important segments targeted by kids-friendly resorts as a core tourist segment.This study investigates the alignment between the services and amenities offered by the kidsfriendly resorts and the actual needs and desires of tweens in USA. In addition, it highlights the services and amenities preferred the most and those preferred the least by those tweens. Furthermore, it examines whether there are differences among the tweens' preferences regarding the services and amenities in kids-friendly resorts due to difference in age or gender.The study proves the compatibility between the services and amenities in kids-friendly resorts and the tweens' preferences. It also reveals that there are no significant differences among the tweens' preferences due to difference in age or gender.
This study presents voluntourism as an innovated type of tourism that can effectively contribute in conserving architectural and cultural heritage sites at risk. In this vein, it highlights the outstanding value of New Gourna in Egypt as a valuable site currently in danger and needs immediate attention. Consequently, the study provides a practical proposal for safeguarding and developing New Gourna through voluntourism. Moreover, it suggests incorporating creative tourism within the tourist practices in New Gourna for sustaining its cultural, social and economic development. Finally, it proposes some strategic tips to help succeed in applying both voluntourism and creative tourism in New Gourna.
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