Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field

Cerquetti, Mara; Ferrara, Concetta

doi:10.3390/su10030774

Cited by 25 publications

(20 citation statements)

References 63 publications

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“…Museums can offer attractive exhibitions and interactive educational programs by using modern technologies, such as audio-visual media, guided presentations, interactive navigation stations, simulation media, interactive films, 3D graphics, and virtual reality [78]. By performing these actions, museums will create the opportunity for a wider number of people to 'perceive, understand, and appreciate' the value of cultural heritage, the conservation of which is important for future generations [79].…”

Section: Resultsmentioning

confidence: 99%

Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development

et al. 2019

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Cultural sustainability is increasingly being perceived as a fourth dimension of sustainable development. So far, some studies have debated the way in which cultural sustainability can lead to economic, social, and environmental benefits, while others have highlighted how the classic pillars of sustainability can help museums to achieve their core cultural mission. However, empirical studies regarding cultural sustainability in museums are scarce. Thus, one of the aims of our research was to fill this gap by developing several econometric models that explain the influence of heritage exposure; environmental behavior; openness to the public; and effectiveness and performance in collecting, preserving, and researching the cultural heritage. A second aim was to advance the current knowledge in this field by creating an integrated frame that explains the interconnections between different variables that help museums become sustainable, as well as the place and role of cultural sustainability within the overall framework of sustainable development. To achieve these goals, an in-depth analysis of the literature was followed by a survey of 86 Romanian museums. The results show that the ability of museums to reach cultural sustainability is influenced by components of their social and economic performance, while environmental behavior proved to be insignificant.

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Section: Resultsmentioning

confidence: 99%

Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development

et al. 2019

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“…Event management within historic buildings is a rapidly growing, yet complex part of the events industry [1,2]. The concept of heritage includes both the natural and cultural environments; encompassing historic places, landscapes, built environments, biodiversity, past and present cultural practices and traditions, knowledge and living experiences [3,4]. The collective memory embodied in each site is unique and an underpinning for development now and in the future [5].…”

Section: Introductionmentioning

confidence: 99%

The Role of Sustainable Events in the Management of Historic Buildings

Turner

Kennell

2018

Sustainability

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As the use of historic building as venues for commercial activity grows, events management professionals working in historic buildings are faced with a number of sustainability challenges, including conservation, preservation, social value and financial sustainability, as well as with satisfying their clients. In particular, these professionals are required to maintain the complex balance between the competing priorities of historic value and contemporary relevance. Little research has thus far investigated the role that sustainable events can play in the management of historic buildings, beyond considerations of the trade-off between conservation and income generation. This research analyses the contribution that events can make to the sustainable management of historic buildings, with an emphasis on understanding the perspectives of event managers within these properties, based on qualitative interviews with historic building event managers and stakeholders in London, United Kingdom. A key finding of the research is that event managers within historic buildings have complex views of sustainability that are specific to these properties and which are not captured in the mainstream events management literature. The paper contributes to the emerging literature on sustainable events and also develops earlier research on the role of events and other income-generating activities in historic buildings.

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“…The sites' narratives support insights in the interrelation of historical and contemporary processes that combine various, partly competing interpretations of heritage to a larger framework, based on shared values, political principles and history for shaping people's experiences of social, economic and political structures and relationships (Harrison 2013;Appadurai 1995). This approach helps understanding the interplay between various historical processes and political developments as a process where sites, objects and values 'become' heritage and acquire shared meanings in an interactive process within a specific social context (Lähdesmäki 2014; Cerquetti & Ferrara 2018).…”

Section: Resultsmentioning

confidence: 99%

Challenges for Creating Visibility of European Cultural Heritage

Čeginskas

2019

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The European Heritage Label (EHL) is a recent flagship heritage action of the European Union and focuses on the European dimension of Europe’s histo- ry and heritage as part of the Union’s cultural policy. One of the central con- cerns of the EU’s cultural policy is to generate a sense of belonging and iden- tity among European citizens. While efficient promotion of the visibility of the EHL among European audiences could be expected corresponding to the political objectives, the EHL continues to struggle with broader public recog- nition. Based on fieldwork findings, the article discusses the visibility of the EHL action as a network of heritage sites that challenges national narratives by promoting a European dimension of heritage. The article identifies diverse shortcomings in creating public visibility, such as the missed opportunity of the European Year of Cultural Heritage 2018 for creating useful synergies. The findings suggest that the EHL has potential to initiate public debate of what is European heritage, which may result in enhancing social cohesion in Europe. However, the label would benefit from the development of a joint strategy for improving the visibility of the EHL network at the local, nation- al and European levels.

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Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field

Cited by 25 publications

References 63 publications

Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development

Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development

The Role of Sustainable Events in the Management of Historic Buildings

Challenges for Creating Visibility of European Cultural Heritage

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