Market Segmentation Analysis of Natural Carbonated Drinks according to Health Improving Lifestyle

Choi, Hee-Ryong; Hong, Wanjin

doi:10.3746/jkfn.2017.46.12.1539

Cited by 5 publications

(5 citation statements)

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“…Knowing about each of these lifestyles enables advertisers to understand what motivates people and target their appeals to the values and lifestyles of members of each lifestyle/kind of consumer. On this type of interest analysis are referenced in the literature in (Bruwer & Li, 2017;Choi & Hong, 2017;Díaz, Gómez, Molina, & Santos, 2018;Van Huy et al, 2019;Zwolinsky et al, 2016) .…”

Section: The Vals (Values and Life Styles) Typologymentioning

confidence: 99%

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Six Marketing Typologies in Search of a Customer (With Apologies to Luigi Pirandello)

Asa-Berger

2020

Poli

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Studying consumer lifestyles and ethnocentrism is a unique way of finding out buyer behavior and market segmentation. This chapter discusses two of the most popular marketing typologies, The Values, Attitudes and Lifestyles (VALS) 1 and 2 typology and the Claritas typology. The methodological issues include measure equivalence and sample equivalence of the segmentation (Lim, Yoo, & Park, 2018; Maciejewski, Mokrysz, & Wróblewski, 2019) basis, segmentation methods employed, and whether national sample sizes should be proportional to population sizes (Steenkamp & Ter Hofstede, 2002). It argues that these typologies have certain deficiencies and suggests a different typology, the Grid-Group typology which suggests there are four lifestyles (consumer cultures) that are all in opposition to one another, but which shape consumer preferences for members of each culture.

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Section: The Vals (Values and Life Styles) Typologymentioning

confidence: 99%

“…Finally, it is important that marketing efforts focus on improving consumer knowledge, as well as ensuring adequate availability (Buitrago-Vera, Escribá-Pérez, Baviera-Puig, & Montero-Vicente, 2016;Choi & Hong, 2017;Hrubá, 2018;Van Huy, Chi, Lobo, Nguyen, & Long, 2019) of inputs for decision making by marketing managers.…”

Section: Introductionmentioning

confidence: 99%

Six Marketing Typologies in Search of a Customer (With Apologies to Luigi Pirandello)

Asa-Berger

2020

Poli

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Section: The Vals (Values and Life Styles) Typologymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumer cultural studies

Bonomo

Corona-Cabrera

Norman-Acevedo

et al. 2019

Poli

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This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulation and distribution of tangible and intangible products

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“…This implies that consumers of health functional foods have been expanded to all age groups 3. Since the rate of female consumers, in particular, has surged, previous studies have investigated the usage status on health functional foods in the elderly4 and women living in specific areas 5. Chang6 reported that 89.7% of respondents answered that they had experience of intaking health functional foods in the past or were currently in use among women aged 20 and over.…”

Section: Introductionmentioning

confidence: 99%

A Study on Perception and Usage Status on Health Functional Foods in Women according to Menopause Status

2016

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ObjectivesThis study was performed to provide a reference base for suggesting proper guidelines for the health of the people by analyzing perception and intake pattern on health functional foods and by identifying needs in pre- and postmenopausal women.MethodsWe conducted a self-administered survey in women admitted to the Department of Obstetrics and Gynecology at a university hospital between July and August, 2014. The survey questionnaire consisted of 8 items on general characteristics, 4 items on awareness on health functional foods, and 16 items on usage status.ResultsOf all 133 women with ages ranging between 19 to 67 years, postmenopausal women were 57 accounting for 42.9% of all subjects. Mean age was 55.4 ± 6.2 and menopausal age was 49.6 ± 4.3 in the postmenopause group. Mean age was 38.7 ± 9.0 in the postmenopause group. With respect to components of health functional foods, 76.3% of women answered "important" in the postmenopause group, significantly higher than 49.1% in the postmenopause group (P < 0.01). In regard to price, those who answered "important" accounted for the largest percentage in the premenopausal group at 56.6%, and those who answered "moderately important" accounted for 57.9% in the postmenopausal women. A significant difference was found between the two groups (P < 0.05).ConclusionDevelopment of products reflecting consumer needs can be considered. It is important to foster an environment allowing individuals to choose right health functional foods and further studies are warranted.

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Market Segmentation Analysis of Natural Carbonated Drinks according to Health Improving Lifestyle

Cited by 5 publications

References 0 publications

Six Marketing Typologies in Search of a Customer (With Apologies to Luigi Pirandello)

Six Marketing Typologies in Search of a Customer (With Apologies to Luigi Pirandello)

Consumer cultural studies

A Study on Perception and Usage Status on Health Functional Foods in Women according to Menopause Status

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