Purpose The purpose of this paper is to introduce the special issue “The Entrepreneurship Challenges in Latin America”. Design/methodology/approach Latin America and the Caribbean is a region with many potentialities. Like one of the largest markets in the world, entrepreneurship activities can constitute a key element to enhance regional competitiveness. Findings This study makes a general overview of entrepreneurship dynamics in Latin America and its contexts. This study presents the eight manuscripts that constitute the special issue. Originality/value This study contributes to current academic conversations and highlights the relevance of continuing inquiring about the entrepreneurship phenomena at the regional level. Contribution to impact This study expects that this special issue will help the region’s scholarly entrepreneurship community and others interested in Latin America. This study also believes that this special issue manuscript makes a relevant contribution to policy and practice.
This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulation and distribution of tangible and intangible products
Publishing a book on consumer culture studies originates from the need to review research conducted on this subject. Among the expectations of Politécnico Grancolombiano Institución Universitaria, and as a result of reviews on the subject, this opportunity was identified within scientific literature. This book intends to be useful for readers by identifying international research trends in this field. It also aims to support the decision-making of marketing managers, with respect to consumers, and to have important input that fosters future research.To do so, the institution introduces the structure of this editorial project, which first identified relevant authors and made an initial call to authors based on an approach to the state of the art by implementing a systematic literature review (SLR) (Kitchenham, 2004). The call made in August 2017 proposed that a select group of authors participate in the project with a chapter of its structure, given that they have indicated their interest in the subject. This proposal received great reception among those invited, including eight articles submitted, from which, after a rigorous selection process, contributions of five chapters were included at the date of publication with participation from international researchers who believed in our project.
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