Market-oriented innovations in tourism

Abstract

Innovations are the key elements that boost the economy in a given sector. Particularly, the tourism sector requires different types of innovations, as it is one of the most competitive ones. This paper discusses the role of innovations in the tourism sector in a market-oriented environment, where competition is the fundamental source of the market dynamic. First, the paper will introduce the types of innovations in the current literature. Then it moves to argue the four impacts of innovations in tourism. These are increasing the existing capacity, survival of the tourism sector itself, overcoming the possible negative effects, and opening up saturated markets. Each type of innovation is considered to be related to one impact, and they will be explained further by using real-world examples. At the end of paper, there will also be a model presented in order to measure the impact of innovations on the basis of quality of life (of both tourists and service providers) and revenues received by the stakeholders who participate in the tourism market by investing. In conclusion, this paper argues that innovations are the crucial aspect of the current economic system and agencies in the tourism sector should focus on innovating more and more if they seek to benefit from the market industry and even maintain their position in the tourism market.

Kebijakan Komunikasi dalam Membangun Masyarakat Sadar Wisata Di Kabupaten Bengkalis-Riau

“…Kebijakan komunikasi yang berorientasi pasar sangat penting di sektor pariwisata, karena dapat meningkatkan kapasitas pasar pariwisata yang ada. Karena sifat persaingan pasar global yang ketat, maka tujuan wisata harus dapat dikembangkan melalui komunikasi dan cara yang lebih inovatif sehingga cenderung disukai oleh wisatawan, karena permintaan wisatawan bahkan lebih bervariasi bila dibandingkan dengan tahun-tahun sebelumnya (Genç & Genç, 2017).…”

Exploration of National Tourism Development, Innovation and Marketing Policies: A Case Study of Nepal Tourism Constraints

“…Policies always a guideline for the overall development activities of the entire economy cycle, Policies must be scientific and updated with world of scenarios subjective to context. Innovativeness and appropriate marketing technique driven policies can attempt utmost of the tourism development goals [9].…”

“…Much more innovation introducing in service sectors however especially third world countries like Nepal always remain lack of the benefits of tourism (service) innovation, in-order to enlarge market share and tourism product development. It is very important for policy maker to introduce and facilities tourism innovation in every step of the tourism development discourse to be successful in tourism development goal[9]. Abernathy and Clark approach of innovation, scientifically transformed to the tourisms innovation by[41] based on Original[42] model explain that existing specific product or services innovations whether obsolete or entrenchment in the current time, in some cases old ideas and qualifications become outdated and need to be replaced, while other cases development of existing structures are more relevant.…”

Estimation of Crimean Tour Operating Innovation Level: Results of the Research

“…Innovations are created (improved), distributed and used products, technologies, services and solutions that are characterized by scientific and technical novelty and meet new social needs [2]. The specific features of innovations in the service sector, including tourism, are considered to be a greater emphasis on the organizational aspects of innovation (new service concepts, new client interface and new delivery systems), as well as the key role of human resources in the generating and implementing innovations [3,4,5]. Assessing the results of innovations, a lot of authors agree that innovations contribute to the potential increase of the tourism industry, minimizing the negative consequences of crises and increasing the competitiveness of tourist enterprises and destinations as well as opening up new opportunities in the oversaturated tourist markets [6,7,8,9,10,11,12,13,14,15,16].…”

“…At the same time, the authors recommend to assess the quality of life taking into account such economic and social indicators as gross domestic product, poverty, unemployment rate, school attendance, life expectancy and literacy rate, etc. [3]. A. Sawinska used the Community Innovation Survey (CIS) method, popular in social Sciences, for the analysis of the innovation activity of Polish travel agencies in developing proposals for the elderly [19].…”