Estimation of Crimean Tour Operating Innovation Level: Results of the Research

Abstract

A set of parameters for assessing the level of innovation of tour operators in the region is proposed. There are four groups of parameters: the parameters of innovative potential of the company, the update parameters of the tourist product, competitiveness parameters and the parameters of innovative activities efficiency. The main indicators characterizing each parameter are defined. On the basis of expert assessments the typology of tour operators of Crimea on the intensity of development and the implementation of product, technological and organizational and management innovations was developed. The main types of basic innovation strategy were revealed: the strategy of cardinal development, the strategy of preserving the achieved level, the strategy of selective development and the strategy of adapted development. The causes of changes in the level of innovative activity of the Crimean tour operating under the influence of geopolitical factors and socio-economic priorities of regional development have been studied. The ways of increasing the level of innovation of the Crimean tour operating are proposed.