Market Orientation, Learning Organization and Dynamic Capability as Antecedents of Value Creation

Mauludin, Hanif

doi:10.9790/487x-1023848

Cited by 10 publications

(12 citation statements)

References 29 publications

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“…The internal factors that is able to strengthen the innovation, such as organizational culture and abilities (Clulow et al , 2007). The literature highlights the variables of market orientation and innovation (Huhtala et al , 2014; Newman et al , 2016), the relationship of learning orientation and innovation (Calantone et al , 2002; Mauludin et al , 2013; Mahmoud et al , 2016) and the relationship of competence of knowledge and innovation (Griese et al , 2012; Ozkaya et al , 2015) as an antecedent of innovation and its consequences to business performance.…”

Section: Introductionmentioning

confidence: 99%

“…Experts have recognized the importance of learning orientation toward business performance (Calantone et al , 2002). Learning orientation creates new information and knowledge, and uses existing knowledge effectively from external sources and obtains information (Mauludin et al , 2013). Organizations with high learning orientation will exhibit responsive behaviors to environmental change, i.e.…”

Section: Introductionmentioning

confidence: 99%

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The effect of entrepreneurial orientation variables on business performance in the SME industry context

Wahyuni

Sara

2020

JWL

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Purpose The purpose of this study is to provide new practical and theoretical insights into how small and medium-sized enterprises (SMEs) adjust and further develop business competencies, innovations and performance by using market orientation, learning orientation behaviors and entrepreneurial orientation. Design/methodology/approach The data was collected from manufacturing SMEs of textile products that had a number of employees between 5 and 99 people in the province of Bali, Indonesia, in 2016. Bali province was chosen as a research location because Bali was one of the tourism centers in Indonesia and even in the world was considered suitable for this research. It was because it had textile product industries that contributed in the fulfillment of the needs of tourism clothing, national economy, the fulfillment of fashion needs and foreign exchange contributors from non-oil exports (Industry and Trade Service of Bali). Findings Based on the results of descriptive and inferential analysis that has been conducted, it can be concluded that the answer to the problems and objectives that have been determined is market orientation, learning orientation and entrepreneurial orientation affect business performance through knowledge competence and innovation directly and its influence is significantly positive. But market orientation, learning orientation and entrepreneurial orientation do not directly have a significant positive effect on innovation through knowledge competence. Market orientation, learning orientation and entrepreneurship orientation indirectly have a significant positive effect on business performance through knowledge and innovation competencies. Originality/value The lack of studies in the existing literature underscores the potential contribution of this subsequent study. The novelty of the research is first to develop a concept of learning orientation that is linked to competence of knowledge, which this link has not been much expressed in the context of industry SMEs; second, to build the concept of innovation development of small and medium-sized industry of textile industry based on market orientation by strengthening the mediation role of competence of knowledge.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The effect of entrepreneurial orientation variables on business performance in the SME industry context

Wahyuni

Sara

2020

JWL

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“…Nilai AVE > 0,5 dan nilai cronbachs alpha > 0,5 serta nilai composite reliability > 0,7 sehingga bisa disimpulkan bahwa alat ukur telah mampu mengukur secara akurat dan tepat serta konsisten dalam melakukan fungsinya sebagai alat pengukuran. Hasil uji inner model dengan menggunakan R 2 , Q 2 dan GoF adalah sebagai berikut: (Akhtar et al, 2012;Calantone et al, 2002;Mauludin et al, 2013). Hasil temuan Calantone et al, (2004) menunjukan bahwa learning orientation berpengaruh positif dan signifikan terhadap organization innovation dan performance, sedangkan menurut Mauludin et al, (2013) learning organization berpengaruh positif dan signifikan terhadap value creation.…”

Section: Sedangkan Menurutunclassified

“…Hasil uji inner model dengan menggunakan R 2 , Q 2 dan GoF adalah sebagai berikut: (Akhtar et al, 2012;Calantone et al, 2002;Mauludin et al, 2013). Hasil temuan Calantone et al, (2004) menunjukan bahwa learning orientation berpengaruh positif dan signifikan terhadap organization innovation dan performance, sedangkan menurut Mauludin et al, (2013) learning organization berpengaruh positif dan signifikan terhadap value creation. MANAJEMEN DAN KEUANGAN, VOL.9, NO.1, MEI 2020 juga dimungkinkan dapat memenangkan persaingan dengan organisasi yang saat ini ada, dapat menghadapi daya tawar baik konsumen, pemasok maupun pendatang baru potensial.…”

Section: Sedangkan Menurutunclassified

Peran Mediasi Competitive Advantage Pada Pengaruh Antara Learning Orientation Dengan Organization Performance

Kadarusman¹,

Mauludin²

2020

Manajemen

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Penelitian ini bertujuan untuk menguji peran dari competitive advantage sebagai variabel median pada pengaruh antara learning orientation dengan organization performance. Penelitian dilakukan pada UKM (Usaha Kecil Menengah) di Kota Malang sebanyak 150 UKM dan dari kuesioner yang disebarkan yang layak di analisis sebanyak 134 kuesioner, yang dianalisis menggunakan program SmartPls 2. Hasil penelitian menunjukkan bahwa pengaruh antara learning orientation terhadap organization performance pada total effects menunjukan nilai β = 0,511 dengan nilai t = 7,370 > 1,86 (t tabel α = 5%) secara statistik berpengruh dan signifikan. Learning orientation juga berpengaruh positif terhadap competitive advantage dengan koefisien β = 0,670 dan nilai t = 7.889 > 1,86 (t tabel α = 5%). Competitive advantage juga berpengaruh positif terhadap organization performance dengan β = 0,248 dan nilai t = 2,501 > 1,86 (t tabel dengan α = 5%). Competitive advantage terbukti memediasi pengaruh antara learning organization terhadap organization performance dengan nilai koefisien β pada total effects sebesar 0,511 dan nilai t = 7,370 > 1,86 (t tabel pada α = 5%) dengan sifat mediasi parsial.

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“…Literatur pemasaran menunjukkan orientasi pasar sebagai budaya organisasi dianggap mampu menciptakan perilaku yang dibutuhkan untuk menghantarkan nilai pelanggan yang efektif dan unggul (C. H. Lin, Peng, & Kao, 2008;Wei, Frankwick, & Nguyen, 2012). Penciptaan nilai yang ditujukan untuk pelanggan didefinisikan sebagai nilai semua manfaat atau kualitas yang diperoleh pelanggan atas harga relatif yang dikeluarkan (Mauludin, Alhabsji, Idrus, & Arifin, 2013). Perusahaan berorientasi pasar memungkinkan perusahaan memahami dan berupaya menanggapi kebutuhan pasar secara efektif.…”

Section: Pendahuluanunclassified

Efek Kompetensi Menghasilkan Pengetahuan Sebagai Mediasi Pengaruh Orientasi Pasar Terhadap Inovasi Ukm Tekstil Di Bali

Wahyuni¹

2019

JMBK

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Every organization that operates in a dynamic environment will try to achieve and maintain a competitive advantage. Thus, there is a need for continuous innovation, consequently, they need to be more market oriented. The purpose of this study is to explore the role of competence in producing knowledge as the mediator in the relationship between market orientation and the innovation of textile SMEs in Bali. The design of this research is a causality research. Surveys were conducted using a research instrument in the form of questionnaires containing 22 items. The respondents in this study are the managers of the textile manufacturing SMEs and the total is 70 respondents. The respondents conveyed their opinion regarding the effect of market orientation, competence in producing knowledge, and the innovations of their firm. The analysis method used is the descriptive analysis and inferential analysis using the SmartPLS (Partial Least Square) 3.0 analysis tool. The main finding of this study shows that the competence in producing knowledge mediates the influence of market orientation on innovation. Market orientation has an influence on innovation, market orientation has a positive influence on the competence in producing knowledge, and competence in producing knowledge has a positive influence on innovation ability. The implications of this study are, in the attempt to increase the innovation ability of textile SMEs in Bali, managers should be consistent with their market orientation behaviors, such as their activity of listening to customer opinions, focus on customer commitment, focus on the targeted customers, and the competence to produce knowledge, such as active in filtering and utilizing market information.

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Market Orientation, Learning Organization and Dynamic Capability as Antecedents of Value Creation

Cited by 10 publications

References 29 publications

The effect of entrepreneurial orientation variables on business performance in the SME industry context

The effect of entrepreneurial orientation variables on business performance in the SME industry context

Peran Mediasi Competitive Advantage Pada Pengaruh Antara Learning Orientation Dengan Organization Performance

Efek Kompetensi Menghasilkan Pengetahuan Sebagai Mediasi Pengaruh Orientasi Pasar Terhadap Inovasi Ukm Tekstil Di Bali

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