Market Orientation and Internationalization in Small and Medium-Sized Enterprises

Armario, Julia Martín; Ruiz, David Martín; Armario, Enrique Martín

doi:10.1111/j.1540-627x.2008.00253.x

Cited by 211 publications

(176 citation statements)

References 119 publications

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“…Other studies show that market orientation as a key determinant of Islamic banking business performance (Widana et al, 2015). Another study shows that implementation of market orientation in small and medium enterprises can improve the performance of international marketing (Armanio et al, 2008). The results also show that there is a strong relationship between consumer orientation and marketing competence in small and medium enterprises (Asikhia, 2010).…”

Section: Introductionmentioning

confidence: 93%

“…Business performance can be enhanced through inter-functional coordination in marketing activities (Aziz & Yassin, 2010). The performance of international marketing in small companies can be improved through market orientation (Armanio et al, 2008). Marketing performance can be improved through market orientation (Vytlacil 2010;Peter & Danskin, 2010;Oudan, 2012).…”

Section: Market Orientation and Performancementioning

confidence: 99%

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The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

Sutapa

Mulyana

Wasitowati

2017

JDM

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The purpose of this study is to examine the effect of market orientation, creativity, innovation and competitive advantage on the performance of creative industries. Respondents from this study are 130 owners or leaders of creative industries in the fashion sector in Central Java Indonesia. The study is located on the North Coast of Central Java, taking five districts, namely Pekalongan, Semarang, Kudus, Rembang and Jepara. Sampling method in this research use purposive sampling method. This method is used taking into account the criteria of the creative fashion industry that has been operating for at least 3 years and innovating market-oriented products. The data obtained will be analyzed using Partial Least Square (PLS) program. The results of data analysis show that creativity has no significant effect on innovation. Market orientation significantly affects innovation and performance. Innovation also has a significant effect on excellence and competitive performance. Furthermore, competitive advantage has a significant effect on company performance. Info Article

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Section: Introductionmentioning

confidence: 93%

Section: Market Orientation and Performancementioning

confidence: 99%

The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

Sutapa

Mulyana

Wasitowati

2017

JDM

View full text Add to dashboard Cite

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“…Research on market orientation has been found to be a key determinant of a firm's success (Narver and Slater, 1990;Kohli and Jaworski, 1990). Market orientated behaviour is also conceived as imperative for firms wishing to improve their export performance (Kwon and Hu, 2000;Cadogan et al, 1996).The study of market orientation (MO) has received limited attention in the literature on SME internationalisation (Armario, Ruiz and Armario, 2008;Kwon and Hu, 2000) with most research devoted to domestic market settings (Diamantopoulos and Cadogan, 1996;Kwon and Hu, 2000). No published studies currently exist on market-orientated behaviour amongst International entrepreneurial firms.…”

Section: Introductionmentioning

confidence: 99%

Exploring market orientation in new export ventures

Evers

2011

IJEIM

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“…Literature has indicated that higher levels of small business MO will result in a positive impact on small business performance (Pelham, 1997(Pelham, , 2000Cheng, 2005: Blankson et al, 2006;Armario et al, 2008;Baker and Sinkula, 2009). We qualify this with the contention that this will be short-term performance.…”

mentioning

confidence: 77%

Marketing planning and digital customer loyalty data in small business

Donnelly

Simmons²,

Armstrong

et al. 2012

Marketing Intelligence &Amp; Planning

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Purpose -Retailer loyalty card marketing intelligence presents actual customer purchasing preferences, competitor activities and performance. Typically, extant literature implies that larger firms with formal marketing planning approaches will be more able to leverage it, structured as it is within a formalized statistical format. Small business literature on the other hand emphasizes their more informal approach to marketing planning. The purpose of this paper is to consider, for the first time, the potential relationship between retailer loyalty card marketing intelligence and small business market orientation. Design/methodology/approach -A conceptual model is developed which diagrammatically interprets how retailer loyalty card marketing intelligence can relate to small business market orientation. Propositions provide a basis for further discussion with applied and research implications. Findings -A pertinent aspect of the conceptualization is the role of small business owner-manager insight and intuition within an experiential learning context. A complementary relationship is posited in the leveraging of retailer loyalty card marketing intelligence to enhance small business market orientation, which with higher levels of entrepreneurship orientation can lead to positive organizational outcomes, such as facilitating more successful and informed engagement with larger suppliers. Originality/value -The paper addresses the increasing pressure small businesses face in dealing with retailer loyalty card marketing intelligence. Generally, literature has yet to adequately address marketing planning implications for firms. The informal/formal tension when considering small businesses presents a particularly interesting area of conceptual development, integrating market orientation literature and also recent developments which point to interaction between market and entrepreneurship orientations. This paper therefore provides a basis for a new small business research agenda in an area which is highly topical and important, with a synthesis of the extant literature in developing a conceptualization and propositions. The conceptualization and propositions can facilitate the development of new research and thinking in this potentially fruitful area of future enquiry.

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Market Orientation and Internationalization in Small and Medium-Sized Enterprises

Cited by 211 publications

References 119 publications

The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

The Role of Market Orientation, Creativity and Innovation in Creating Competitive Advantages and Creative Industry Performance

Exploring market orientation in new export ventures

Marketing planning and digital customer loyalty data in small business

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