Market orientation and corporate success: findings from Germany

Fritz, Wolfgang

doi:10.1108/03090569610130106

Cited by 134 publications

(110 citation statements)

References 26 publications

(9 reference statements)

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“…10, No. 13; Firm performance has been positively influenced by market orientation combined with innovation orientation (Appaiah & Singh, 1998), resource orientations (Paladino, 2009), technology orientation (Jeong, Pae, & Zhou, 2006), product orientation (Shaw, 2000;Fritz, 1996), entrepreneurial orientation (Bhuian, Mengue, & Bell, 2005;Frishammar & Horte, 2007;Schindehutte, Morris, & Kocak, 2008;Baker & Sinkula, 2009;Tajeddini, 2010;Hoq & Chauhan, 2011) and learning orientation (Lee & Tsai, 2005;Atuahene-Gima, Slater, & Olson, 2005;Baker & Sinkula, 2002;Keskim, 2006). Studies by Liu, Luo, and Shi (2002) and Liu, Luo, and Shi (2003) found positive effect of entrepreneurial orientation, market orientation and learning orientation on corporate entrepreneurship, while Barrett, Balloun, andWeinstein (2005a, 2005b) found that entrepreneurial orientation, market orientation and learning orientation correlates with performance of non-profit organizations.…”

Section: Strategic Orientation and Firm Performancementioning

confidence: 99%

Strategic Orientations and SME Performance: Moderating Effect of Absorptive Capacity of the Firm

H.M.A¹,

Mahmood²

2014

ASS

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This paper examines the effect of recent configuration of strategic orientation on SME performance and the moderating effect of absorptive capacity of the firm. Data from 350 owner-managers of small and medium scale hotel and restaurants in Sri Lanka were used with structural equation modelling. The structural model investigates the direct effects of market, entrepreneurial, and learning orientations on firm performance and moderating effect of absorptive capacity. Results indicate that SMEs with high level of absorptive capacity would achieve higher performance by maintaining higher level of strategic orientation.

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Section: Strategic Orientation and Firm Performancementioning

confidence: 99%

Strategic Orientations and SME Performance: Moderating Effect of Absorptive Capacity of the Firm

H.M.A¹,

Mahmood²

2014

ASS

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“…Em outro trabalho acadêmico, Fritz (1996) também investigou o sucesso corporativo, definido por esse autor como o grau em que as metas de competitividade; de satisfação dos clientes; de garantia de continuidade da organização e de lucratividade de longo prazo seriam atingidas, valendo-se, para tal, de uma amostra probabilística de cento e quarenta e quatro firmas industriais da Alemanha Ocidental. Os vários testes de validade e de confiabilidade empreendidos sustentaram estatisticamente, de acordo com o autor, a robustez e a pertinência do modelo baseado naqueles quatro critérios como medida central para o sucesso corporativo.…”

Section: O Sucesso Corporativounclassified

Relações quantitativas entre orientação para o mercado, desempenho organizacional e a percepção externa de sucesso em instituições de pesquisas tecnológicas afiliadas à ABIPTI

Paim

Lara

Christino³

2011

Rev. adm. contemp.

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O tema orientação para o mercado vem ocupando posição central na teoria do marketing nas últimas décadas. A maioria dos estudos empíricos nessa área baseia-se na realidade de países industrializados e no setor empresarial. A pesquisa empírica sobre o tema voltada para as organizações que não visam necessariamente ao lucro continua limitada. Este estudo investigou a relação da orientação para o mercado com o desempenho organizacional e com a percepção externa de sucesso ou insucesso nas atividades-fim em instituições de pesquisas tecnológicas no Brasil, afiliadas à Associação Brasileira das Instituições de Pesquisas Tecnológicas (ABIPTI). Usando técnicas estatísticas uni e multivariadas, validaram-se os construtos em relação às formas de aferição utilizadas, a saber: indicadores de desempenho organizacional do prêmio de gestão ABIPTI; Escala MARKOR adaptada e validada para os propósitos do estudo e Painel de Especialistas, enquete aplicada em um conjunto de conhecedores do setor de ciência e tecnologia brasileiro. Como resultado, obtiveram-se bons índices de ajustamento para a estrutura teórica proposta e confirmaram-se todas as quatro hipóteses e três hipóteses derivadas de pesquisa testadas. Os resultados da pesquisa demonstraram que a orientação para o mercado das instituições de pesquisas tecnológicas estudadas mantém uma relação positiva e significativa com o desempenho organizacional das mesmas instituições; tal associação é nitidamente perceptível por um conjunto de especialistas no setor de Ciência & Tecnologia brasileiro e externo àquelas instituições, ao avaliarem quão bem-sucedidas, ou não tão bem-sucedidas, são as mesmas instituições no desempenho de suas atividades-fim.

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“…Wensley 30 argued that in market orientation, there was much confusion in the intellectual construct, the means of operationalisng it and the quality of the fieldwork that gives it respectability. Fritz 31 argued that testing market orientation against all others was unfair, and instead tested market orientation against several others. He found that not only do some seem to be superior, but also that market orientation is consistent in practice with several successful other orientations.…”

Section: Assessing Performance Indicators For Football Clubsmentioning

confidence: 99%

Market orientation and financial performance of English professional football clubs

Ozawa¹,

Cross²,

Henderson³

2004

J Target Meas Anal Mark

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British soccer has become a large, high-profile industry, but it is constantly dogged by accusations of poor management practices at club level. Yet there are few explorations into what kind of management practices would be most suitable for this industry. In this paper, the authors explore the possible financial benefits that have accrued to English professional football clubs that have developed their market orientation.The research estimates market orientation scores for 26 clubs (28 per cent of the population) playing in the Premiership (six clubs) and Nationwide Leagues (20 clubs). It finds that there is little correlation between financial performance and degree of market orientation. No financially successful club has a low market orientation score, however, suggesting that the marketing behaviours measured are necessary, but not sufficient conditions. This conclusion suggests that clubs would be ill advised to go beyond sound marketing operations to develop the full market orientation philosophy.

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Market orientation and corporate success: findings from Germany

Cited by 134 publications

References 26 publications

Strategic Orientations and SME Performance: Moderating Effect of Absorptive Capacity of the Firm

Strategic Orientations and SME Performance: Moderating Effect of Absorptive Capacity of the Firm

Relações quantitativas entre orientação para o mercado, desempenho organizacional e a percepção externa de sucesso em instituições de pesquisas tecnológicas afiliadas à ABIPTI

Market orientation and financial performance of English professional football clubs

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