2014
DOI: 10.5539/ass.v10n13p95
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Strategic Orientations and SME Performance: Moderating Effect of Absorptive Capacity of the Firm

Abstract: This paper examines the effect of recent configuration of strategic orientation on SME performance and the moderating effect of absorptive capacity of the firm. Data from 350 owner-managers of small and medium scale hotel and restaurants in Sri Lanka were used with structural equation modelling. The structural model investigates the direct effects of market, entrepreneurial, and learning orientations on firm performance and moderating effect of absorptive capacity. Results indicate that SMEs with high level of… Show more

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Cited by 14 publications
(12 citation statements)
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References 78 publications
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“…Market risk can be defined as the strategic risk of SMEs which consists in the long-term retention of the existing customers and in the acquisition and retention of new customers and in the production of new products or delivery of new services (Rowland et al, 2019). Nothing but a sufficient number of customers allows SMEs to implement a reasonable sales volume which allows them to maintain their market position (Herath & Mahmood, 2014). The level of a company's competitiveness is largely based on two main factors of the competitive environment: customers and competitors (De Clercq et al, 2013).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Market risk can be defined as the strategic risk of SMEs which consists in the long-term retention of the existing customers and in the acquisition and retention of new customers and in the production of new products or delivery of new services (Rowland et al, 2019). Nothing but a sufficient number of customers allows SMEs to implement a reasonable sales volume which allows them to maintain their market position (Herath & Mahmood, 2014). The level of a company's competitiveness is largely based on two main factors of the competitive environment: customers and competitors (De Clercq et al, 2013).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Significant studies link either directly or through a moderator role the capacity of absorption with financial and/or economic outcome within organizations [55][56][57]. Nevertheless, some of those studies establish different effects on the results depending on the phase or dimension of the absorption capacity.…”
Section: Hypothesismentioning
confidence: 99%
“…Consequently, along with the study of the influence of the capacity of absorption on the prospective new innovation, we will also include the impact of efforts performed on the routines that form it and on the operating earnings, as it is a field that requires new research [57] due to the existence of contradictory results [55].…”
Section: Impact Of Innovation On Company's Turnovermentioning
confidence: 99%
“…To evaluate the relations in the theoretical model, the instrument selected to measure ACAP was the one developed by Flatten, Engelen, Zahra, and Brettel (2011) used by relevant studies in various contexts (Adams, Flatten, Brinkmann, & Brettel, 2016;Herath & Mahmood, 2014). This instrument consists of 16 variables measured on a seven-point Likert scale.…”
Section: Figure 1 Conceptual Framework Of Acap and Organizational Pementioning
confidence: 99%