Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry

Cillo, Paola; Luca, Luigi M. De; Troilo, Gabriele

doi:10.1016/j.respol.2010.06.004

Cited by 73 publications

(82 citation statements)

References 39 publications

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“…Koellinger (2008); Akgun, Keskin, and Byrne (2009); and Augusto, Lisbon, and Yasin (2011) conducted a study to examine the effect of product innovation on firm performance and found a positive and significant effect of product innovation on firm performance. In contrast, Lee (2010) and Cillo, De Luca, and Troilo (2010) found that product innovation does no significantly effect on firms performance.Based on the inconsistencies effect of product innovation and firm performance in the previous studies, this study conduct to analyze the role of value co-creation in mediated the relationship of entrepreneurial innovativeness orientation, product innovation, and marketing performance.…”

Section: Introductionmentioning

confidence: 83%

Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Killa¹

2014

Journal of Research in Marketing

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Section: Introductionmentioning

confidence: 83%

Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Killa¹

2014

Journal of Research in Marketing

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“…For example : Cillo, De Luca & Troilo (2010), who based on Moorman's theoretical framework, constructed two approaches to discuss market information: retrospective approach (RAMI) and forward-looking approach (FAMI). Both of them are based on generation, dissemination, and use of tasks.…”

Section: The Organizational Market Information Processesmentioning

confidence: 99%

“…FAMI is based on the continuous creation of new types of interaction between the company and the market. An empirical analysis of both of them, along with the product innovativeness and firm performance, was carried out in the study of Cillo, De Luca & Troilo (2010). According to the authors, these approaches are complementary with firm performance, so that retrospective has a positive relation with product innovativeness; while forward-looking seems to have a slightly negative relation.…”

Section: The Organizational Market Information Processesmentioning

confidence: 99%

Rethinking the information dimension of marketing

González-Valiente¹,

Pacheco‐Mendoza

2017

Biblios

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This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitative approaches are carried out through classic documentary analysis. From the technical perspective, it addresses the presence of information in all marketing management processes, from market research to the final preparation of the marketing plan. From the theoretical perspective, it addresses the frameworks for marketing information processing, the influence of the information value theory and the application of techniques from dissimilar areas of study to analyze the information. From the behavioral perspective, it shows empirical evidence of human information behavior of marketing managers and other actors, based on cognitive and social viewpoints. Regarding disciplinary relations, marketing and LIS share theories related to information behavior, information management, and systems analysis and design. The marketing approaches is more noticeable on LIS studies than LIS approaches on marketing studies, considering the analysed literature. Information, as a link between both disciplines, makes way to delve into new research, academic and practical scenarios. Repensando la dimensión informacional de la mercadotecnia ResumenEn este artículo se aborda la dimensión informacional de la mercadotecnia desde una perspectiva técnica, teórica y comportamental. También se profundiza en las relaciones entre la mercadotecnia y la Bibliotecología y la Ciencia de la Información (BCI). Es un estudio exploratorio-descriptivo, cuyos abordajes cualitativos se realizan mediante el análisis documental clásico. Desde la perspectiva técnica se aborda la presencia de la información en todos los procesos de gestión mercadotécnica, desde la investigación de mercados hasta la confección final del plan de mercadotecnia. Desde la perspectiva teórica se hace alusión a los marcos para el procesamiento de la información de mercado, la influencia de la teoría del valor de la información y la aplicación de técnicas provenientes de disímiles áreas de estudio para analizar la información. Desde la perspectiva comportamental se exponen evidencias empíricas de comportamiento humano informacional de los gestores de mercadotecnia y otros actores, a partir de las aristas cognitiva y social. Relativo a las relaciones disciplinares, se percibe que la mercadotecnia y la BCI comparten teorías asociadas al comportamiento informacional, la gestión de información y el análisis y diseño de sistemas. El enfoque de la mercadotecnia es más notable en los estudios de BCI que en enfoques de BCI sobre estudios de mercadeo, considerando la literatura analizada. La información, como nexo entre ambas disciplinas, abre un camino para profundizar en nuevos escenarios investigativos, académicos y prácticos.

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“…For example, marketing innovativeness is not an important driver of marketing performance improvement [2], technical innovation orientation shows negative and insignificant effect on marketing performance [10], product innovativeness is not a determinant of new product marketing performance [9], [15] and an increase in the innovation market does not have a positive impact on the performance of the company [24]. Considering in isolation MI is negatively related to new performance [3].…”

Section: Introductionmentioning

confidence: 99%

Introducing Iconic Value Co-Creation to Indonesian Small Businesses

Indriastuti¹

2018

Proceedings of the Mulawarman International Conference on Economics and Business (MICEB 2017)

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Abstract-This research examines whether marketing innovativeness (MI) and market responsiveness capability (MRC) to enhance marketing performance (MP) and tries solve the problems of research gap between marketing innovativeness and marketing performance. The SME's handy craft industries in East Borneo, Indonesia used as a sample. The Total data that can be further analysed as much as 207 respondents. Data analysing using Structural Equation Modelling. The result showed that (1) small companies in these market segments based region-centric is likely have better marketing performance when they have the iconic value co-creation (2) the marketing innovativeness and market responsiveness have significant effect on iconic co-creation (3) iconic value co-creation is definitely a mediator in the correlation of marketing innovativeness and market responsiveness

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Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry

Cited by 73 publications

References 39 publications

Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Rethinking the information dimension of marketing

Introducing Iconic Value Co-Creation to Indonesian Small Businesses

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