Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Killa, Maklon Felipus

doi:10.17722/jorm.v2i3.73

Cited by 30 publications

(24 citation statements)

References 46 publications

(17 reference statements)

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“…They need to be proactive and be willing to make innovations (Tajeddini & Mueller, 2009;Billore & Billore, 2019). SMEs that are innovative demonstrate an open-minded behaviour which responds to customer needs, thereby enhancing their ability to obtain high marketing performance (Sulistyo & Siyamtinah, 2016;Killa, 2014). In contrast, those that are narrow-minded, myopic or do not possess creativity, tend to have lower marketing performance as they are unable to meet the needs of the customers.…”

Section: Resource Based View Theorymentioning

confidence: 99%

Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda

Indriastuti

Kasuma²,

Za³

et al. 2020

AJBA

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Manuscript type: Research paper Research aims: This study aims to investigate the role of acculturative product as an isolative mechanism for achieving the marketing performance of small and medium enterprises (SMEs) in Indonesia. Specifically, it focusses on the Indonesian Sarong Samarinda industry. Design/Methodology/Approach: Data were collected from 207 individual entrepreneurs who are involved in Sarong Samarinda businesses in East Kalimantan, Indonesia. Structural equation modelling (SEM) using AMOS was utilised to analyse the data. Research findings: The results of this study show that the advantages of the acculturative products influence the marketing performance. This study highlights the importance of innovativeness in securing the potentials of the acculturative products for the SME industry in Indonesia. It is also observed that the acculturative product acts as the mediator between innovativeness and marketing performance.

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Section: Resource Based View Theorymentioning

confidence: 99%

Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda

Indriastuti

Kasuma²,

Za³

et al. 2020

AJBA

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“…Kemampuan berinovasi terhadap suatu produk merupakan hal terpenting dalam orientasi kewirausahaan. Orientasi kewirausahaan juga berperan dalam pencapaian kesuksesan perusahaan, perusahaan yang berorientasi kewirausahaan akan selalu berusaha menghasilkan produk baru yang inovatif dan memiliki keberanian mengambil risiko, di mana keduanya merupakan indikator orientasi kewirausahaan (Sudarsono, 2015 (Killa, 2014). Kinerja pemasaran adalah hasil dari keseluruhan baik itu usaha, strategi, maupun kinerja yang telah dijalankan oleh suatu perusahaan (Irawan, 2015).…”

Section: Pendahuluanunclassified

Pengaruh Inovasi Produk dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran (Studi Pada Industri Mikro Kecil Makanan di Kota Denpasar)

Mandasari

2020

wmbj

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The number of Micro Small Industries in Denpasar City has now increased. This causes increasingly fierce competition in the food industry sector in Denpasar City. Facing intense competition, entrepreneurs are required to always innovate in their products and support the entrepreneurial character in order to improve their marketing performance. The purpose of this research is to study conversation motivation and innovation towards marketing products. This research was conducted in the city of Denpasar on the owners or managers of the food micro-small industry. The number of samples taken was 100 food business owners, using a non probability sampling method, specifically purposive sampling. Data collection was carried out through a questionnaire. The analysis technique used is path analysis. Based on the results of the analysis of this study it was found that the variables that encourage entrepreneurship fully positively influence marketing performance. Improving communication skills can be done so it can improve marketing performance. Official partial product innovation has a significant positive effect on marketing performance. The more often entrepreneurs do product promotion, the more they will increase. Variables talk about entrepreneurship and innovation that are supported simultaneously and significantly to marketing performance. This shows that the better it is to increase entrepreneurship and to increasingly improve products that will increase the level of marketing in a company.

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“…Berdasarkan perhitungan pada Tabel 3 ditunjukkan bahwa nilai P untuk orientasi kewirausahaan untuk inovasi produk adalah <0,001, oleh karena itu menunjukkan bahwa hipotesis 2 terbukti memiliki pengaruh. memunculkan kemampuan penelitian ini untuk mendukung fenomena pola sebabakibat yang signifikan seperti yang dilakukan dalam penelitian sebelumnya bahwa orientasi kewirausahaan adalah aspek pengaruh paling positif pada inovasi produk (Davis et al, 2010;Killa, 2014;Zehir, Can, & Karaboga, 2015).…”

Section: Pembahasanunclassified

Pengaruh Kolabosari Penciptaan Nilai Dan Orientasi Kewirausahaan Terhadap Inovasi Produk

Munawar¹

2020

Eqien

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Bisnis kuliner yang ada di Jawa Barat sangat terkenal, terutama yang ada di beberapa kota seperti Bandung, Bogor, Purwakarta, Cirebon, Sumedang, Sukabumi dan kota lainnya. Kuliner ini tidak hanya menarik konsumen setempat, tapi juga wisatawan dari daerah lain untuk datang dan mengkonsumsi produk yang ditawarkan. Untuk membuat bisnis kuliner ini tetap berjalan secara berkesinambungan, maka pemilik harus menginovasi produknya. Penelitian ini hadir untuk menguji dan menganalisis pengaruh Kolaborasi Penciptaan Nilai (KPN) dan Orientasi Kewirausahaan (OK) terhadap inovasi produk. Sampel penelitian ini yaitu 60 pemilik bisnis kuliner di Jawa Barat, yang diambil oleh metode purposive sampling. Selanjutnya, data dikumpulkan melalui metode survei dan dianalisis melalui the variance-based structural equation model. Setelah menguji dan membahas dua hipotesis penelitian yang diajukan, penelitian ini menyimpulkan Kolaborasi Penciptaan Nilai (KPN) dan Orientasi Kewirausahaan (OK) memiliki pengaruh positif terhadap produk inovasi.

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Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Abstract: Abstract-

Cited by 30 publications

References 46 publications

Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda

Achieving Marketing Performance through Acculturative Product Advantages: The Case of Sarong Samarinda

Pengaruh Inovasi Produk dan Orientasi Kewirausahaan Terhadap Kinerja Pemasaran (Studi Pada Industri Mikro Kecil Makanan di Kota Denpasar)

Pengaruh Kolabosari Penciptaan Nilai Dan Orientasi Kewirausahaan Terhadap Inovasi Produk

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