Manufacturing individual opinions: Market research focus groups and the discursive psychology of evaluation

Puchta, Claudia; Potter, Jonathan

doi:10.1348/014466602760344250

Cited by 83 publications

(57 citation statements)

References 19 publications

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“…Rather they attempt to demonstrate in specific detail how particular claims in particular studies are flawed. For example, discursive psychological work on what used to be called attitudes has highlighted a range of pragmatic peculiarities and assumptions in the way attitude scales are designed and interpreted (Potter, 1998a;Puchta & Potter, 2002).…”

Section: Paradigms Methods and The Discursive Terrainmentioning

confidence: 99%

Discursive Psychology: Between Method and Paradigm

Potter

2003

Discourse & Society

Self Cite

141

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Hammersley (200*) criticises a particular style of discourse research for developing as a distinct paradigm, yet lacking the coherence a paradigm would require. He suggests a range of problems in relation to constructionism, reflexivity, and the 'thin' model of the human actor, and argues instead for methodological eclecticism where discourse analytic methods are supplementary to alternatives. This commentary highlights a range of confusions and misunderstandings in this critique. In particular, it highlights the way discourse analytic work is connected to a range of theoretical notions, most fundamentally in its theorising of discourse itself as a medium oriented to action. It identifies important sources of incoherence that can arise when mixing discourse analytic and more traditional methods. It reiterates the virtues of constructionism, particularly when considering the operation of descriptions, stresses the value of exploring (rather than ignoring) reflexive issues, and emphasises the rich and nuanced approach to psychology that has been developed in this tradition.

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Section: Paradigms Methods and The Discursive Terrainmentioning

confidence: 99%

Discursive Psychology: Between Method and Paradigm

Potter

2003

Discourse & Society

Self Cite

141

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“…It studies both the interactional accomplishment of the method and the constitution of particular findings. There has not been space to overview this work here (but see Antaki, 2005;Puchta & Potter, 2002; and, from a more specifically CA perspective, Schegloff, 1999).…”

Section: Discourse Psychology and Interactionmentioning

confidence: 99%

Discursive Psychology: Mind and Reality in Practice

Potter¹,

Hepburn²

2007

Language, Discourse and Social Psychology

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“…Schaeffer & Maynard (2005), for example, consider interactive aspects of question delivery in standardized surveys, highlighting a range of shortcomings with the idea that pauses are indicators of the time respondents need for "cognitive processing". A further group of studies has highlighted the way that interaction in assessment interviews, qualitative interviews, questionnaires or focus groups is consequential for the psychological objects that are produced by the methods (Antaki, 1999;Antaki & Rapley, 1996;Koole, 2003;Lee & Roth, 2004;Maynard & Marlaire, 1992;Potter & Hepburn, 2005;Puchta & Potter, 2002;Schegloff, 1999).…”

Section: Studies Of the Accomplishment Of Research Techniquesmentioning

confidence: 99%