Discursive Research in Practice 2007
DOI: 10.1017/cbo9780511611216.006
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Mind, mousse and moderation

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Cited by 10 publications
(8 citation statements)
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“…Alternatively, speakers may attempt to deny or downplay stake in order to 'head off the imputation of stake or interest' (Potter, 1996, p.125). Potter and Puchta (2007) show how a moderator of a focus group handled her perceived stake by talking about her independence from the company that manufactured the product in question. Stake inoculation is therefore a key device in making a speaker appear more objective, unbiased and trustworthy.…”
Section: Dealing With Stake and Interestmentioning
confidence: 99%
“…Alternatively, speakers may attempt to deny or downplay stake in order to 'head off the imputation of stake or interest' (Potter, 1996, p.125). Potter and Puchta (2007) show how a moderator of a focus group handled her perceived stake by talking about her independence from the company that manufactured the product in question. Stake inoculation is therefore a key device in making a speaker appear more objective, unbiased and trustworthy.…”
Section: Dealing With Stake and Interestmentioning
confidence: 99%
“…As I am interested in how the reality of disability, of ADHD, is brought into being, how it is 'real-ized' (Tracy and Mirivel, 2009: 154) by social members, my research objectives are compatible with those in discursive psychology. Work in discursive psychology has been fundamental in demonstrating how cognitive phenomena like thoughts (Antaki, 2006;Potter and Puchta, 2007), attitudes (Billig, 1991;Potter and Wetherell, 1987), and memories (Middleton and Brown, 2005), for example, are not representative of internal mental states, but rather function as resources in conversation. The role of texts, especially within health-care settings, is, moreover, a popular topic in this particular branch of discourse analysis (see e.g.…”
Section: What a Discursive Anti-cognitivist Approach Has To Offermentioning
confidence: 99%
“…In some cases, researchers may seek to declare a neutral or disinterested stance. In the marketing focus groups studied by Potter and Puchta (, p. 111), for instance, the moderators positioned themselves as ‘independent’ and ‘neutral’, with no allegiance to the company who produced the products. However, the ‘neutral’ stance can backfire if participants view the researcher as uncommitted, ‘amateur’ or aloof (Crang and Cook, , p. 46).…”
Section: Interests and Access: Getting ‘In’ And Staying ‘In’mentioning
confidence: 99%