“…denial vs. apology) and the style of crisis response can affect key outcomes of crisis communication, for instance, apology acceptance and attitudes towards organisation (Coombs and Holladay, 2009;Park and Cameron, 2014). However, little is known about the effectiveness of response strategies in the recruitment context, and specifically, in influencing organisational attractiveness (Carpentier and Van Hoye, 2020). Signalling theory (Spence, 1973) suggests job seekers rely on general impressions to judge employer attractiveness, thus, cueing potential employees with strategic use of tone to emphasise organisational qualities and influence attitudes towards organisation, could be key in this context.…”