2004
DOI: 10.2139/ssrn.1554671
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Managing Country-of-Origin Choices: Competitive Advantages and Opportunities

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Cited by 20 publications
(27 citation statements)
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References 22 publications
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“…1 -3 By understanding the dynamics of how different consumers respond to countryrelated information, managers can make more informed choices about the risks and benefi ts of locating various stages of the value chain in different parts of the world. 4 With so few sources of sustainable competitive advantage available in an increasingly competitive market place, not considering COO and product country image effects must be regarded as a failure in strategic thinking that deserves to be reevaluated as a matter of urgency. 5 While the importance of marketing mix variables such as price and product quality has been fi rmly established, the national origin of the product and the role of the image of the product ' s COO are the subject of ongoing research.…”
mentioning
confidence: 99%
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“…1 -3 By understanding the dynamics of how different consumers respond to countryrelated information, managers can make more informed choices about the risks and benefi ts of locating various stages of the value chain in different parts of the world. 4 With so few sources of sustainable competitive advantage available in an increasingly competitive market place, not considering COO and product country image effects must be regarded as a failure in strategic thinking that deserves to be reevaluated as a matter of urgency. 5 While the importance of marketing mix variables such as price and product quality has been fi rmly established, the national origin of the product and the role of the image of the product ' s COO are the subject of ongoing research.…”
mentioning
confidence: 99%
“…6 For global managers, COO has now become a managerial decision variable. 4 The marketing literature is replete with studies evaluating the effects of COO on product evaluation. 2,7 -9 The effects of a product ' s COO on buyer perceptions and evaluations has been one of the most widely studied phenomena in the international business, marketing and consumer behavior literature.…”
mentioning
confidence: 99%
“…al (1998), Keillor et. al (2001), Brodowsky et. al (2004) and Matić (2013) identified no significant gender differance on consumer ethnocentrism.…”
Section: Demographic Antecedentsmentioning
confidence: 94%
“…Likewise, Han (1990), De Ruyter, Van Bigelen, & Wetzels (1998 and Keillor, D'Amico, & Horton (2001) identified that income is not significant in measuring consumer ethnocentrism. Brodowsky et. al.…”
Section: Demographic Antecedentsmentioning
confidence: 99%
“…Otomotiv sektöründe menşe ülke etkisinin marka bağlılığı üzerindeki rolüne dair Toyota markası dışındaki markalarla ilgili bir genelleme yapılamamakla birlikte hayran sayfasında Japon markalarının yanı sıra Alman markalarına karşı da menşe ülke etkisinin marka bağlılığı üzerindeki rolünü gösteren yorumlara rastlanmış ancak araştırmada Toyota markası incelendiğinden bulgularda bu yorumlara yer verilmemiştir. Hali hazırda sektördeki en büyük pazar paylarını paylaşan (Statista, 26 Haziran 2019) Alman ve Japon menşeli markaların otomotiv sektöründe yarattıkları menşe ülke imajına dayanarak (Brodowsky, 2004;Verlegh ve Steenkamp, 1999) bu durumun Alman markaları için de geçerli olduğunun söylenebileceği ancak farklı ülkelerin menşe etkilerinin ayrı bir araştırma konusu olarak ele alınması gerektiği belirtilebilir.…”
Section: Menşe üLke Etkisiunclassified