Perceptions of country of origin: An approach to identifying expectations of foreign products

Kumara, P. A. P. Samantha; Kang, Canhua

doi:10.1057/bm.2009.28

Cited by 45 publications

(8 citation statements)

References 33 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Regression results show that performance equity was significantly and positively associated with consumer purchase intention ( = 0.457; p <0.01), as suggested. This finding is consistent with the findings of Roth and Romeo (1992), Schooler (1971) and Kumara and Canhua (2010). This would suggest that even though contemporary researchers argue about the power of product-unrelated emotional associations over product performance associations in influencing consumer purchase intentions, in the Sri Lankan context, still the consumers look for the performance of the product over their emotional associations towards the COO.…”

Section: Results and Findingssupporting

confidence: 87%

“…The data for the study was collected from 321 students selected from a cohort of business management postgraduates from the University of Colombo, Sri Lanka, by administering a questionnaire. Most of the previous studies on COE have also employed student populations (Lindquist, Vida, Plank & Fairhurst., 2001;Suh & Kwon, 2002;Kumara & Canhua, 2010) of an average sample size of 226 (Khare, 2006). Questions relating to the variables in this study were adapted from the instruments developed and validated by Darling and Arnold (1988); Darling and Wood (1990); Allred et al (1999) and Klein et al (1998).All questions were on a five point Likert scale anchoring "strongly disagree" (1) to "strongly agree" (5).…”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

Impact of Country of Origin Effect (Coe) on Consumer Purchase Intentions

Dharmadasa¹,

Wijewardena²

2019

IJoBM

View full text Add to dashboard Cite

With the increasing trend of globalization, there is an influx of foreign goods and services into a country and therefore the country of origin effect (COE) is significantly becoming a more important driver in consumer purchase intentions. Highlighting two dimensions of COE, namely, performance equity and emotional equity, this study examines the impact of COE on consumer purchase intentions in favour of Indian made products of Sri Lankan consumers. Further, the study investigates whether purchase intentions in favour of Indian made products differ based on the ethnicity of the consumer. Data collected from 321 students selected from a cohort of postgraduates in business management from the University of Colombo, Sri Lanka, were analyzed using hierarchical regression and ANOVA with Tukey's HSD test. Moreover, factor analysis with Varimax Kaiser Normalization was employed to generate the factors. Results indicate that both emotional and performance dimensions significantly influence consumer purchase intentions in favour of Indian made products. With regard to ethnicity, the results show that there exists a difference between Sinhalese and Tamils in their preference for Indian made products.

show abstract

Section: Results and Findingssupporting

confidence: 87%

Section: Methodsmentioning

confidence: 99%

Impact of Country of Origin Effect (Coe) on Consumer Purchase Intentions

Dharmadasa¹,

Wijewardena²

2019

IJoBM

View full text Add to dashboard Cite

show abstract

“…The analyses highlight latent factors. The reliability of the model was evaluated using two different tests: Kaiser–Meyer–Olkin (KMO) and Bartlett’s spherical test [ 53 , 54 ]. Subsequently, the analysis of the models of structural equations was carried out (PLS-SEM) to test the hypotheses concerning the relationship between the determining factors and the sustainable behavior of consumers [ 32 , 33 , 55 , 56 , 57 ].…”

Section: Survey Methodsmentioning

confidence: 99%

Habits, Health and Environment in the Purchase of Bakery Products: Consumption Preferences and Sustainable Inclinations before and during COVID-19

Nicolosi

Laganà

Gregorio

2023

Foods

View full text Add to dashboard Cite

The aim of the research is to investigate whether purchasing decisions about bakery products (bread, snacks and biscuits) are influenced by concerns about health, climate change, biodiversity loss and food waste. The exploratory survey was carried out in two successive moments before and during the health emergency from COVID-19. Before the health emergency, face-to-face interviews were carried out using a structured questionnaire. Data were analyzed by factor analysis, reliability tests and descriptive analysis. Structural equation modeling (SEM) was employed to test the research hypotheses. The results of the modeling analysis of the structural equations highlighted that health and the environment represent an important background in the consumer experience of the respondents and influence the attitude and intention to purchase safe and environmentally friendly bakery products. Furthermore, the results suggest that informed, modern and aware consumers have direct and indirect effects on the intentions to adopt sustainable attitudes. On the contrary, the perception relating to the shops where consumers buy bakery products does not always show a significant influence on the propensity for sustainability. During the health emergency, the interviews were conducted online. Families confined to their homes, buying less in stores, have prepared many baked goods manually at home. The descriptive analysis of this group of consumers shows a growing attention to points of sale and the tendency to use online shopping. Furthermore, the changes in the type of purchases and the importance attributed to the need to reduce food waste emerge.

show abstract

“…CFA has been applied using AMOS version 25 to confirm the factor solution (Mann & Ghuman, 2014) and to explicitly examine the one-dimensionality of the constructs (Gerbing & Anderson, 1988) across celebrities from different professions. Kumara and Canhua (2010) also state that CFA is applied to refine and validate the measurement items. Further, the scale has been validated using content, convergent, discriminant and nomological validity of the factors for celebrities from different professions.…”

Section: Methodology For Scale Developmentmentioning

confidence: 99%

A New Scale to Capture the Multidimensionality of Celebrity Image

Mann

Parmar

Ghuman

2020

Global Business Review

View full text Add to dashboard Cite

The present study aims to develop a reliable and valid scale that measures the multidimensionality of celebrity images and is generalizable across diverse celebrity professions. A survey has been conducted using a sample of 484 respondents to gather data relating to the dimensions of celebrity images of four selected celebrities from two celebrity profession categories, namely, movie stars and sport stars. EFA, CFA and SEM have been used for developing a reliable and valid scale of celebrity images. The scale encompasses seven dimensions of celebrity image: social and ethical responsibility, life and style, professional capabilities, perspective towards celebrity’s profession, orientation towards fans, attractive physique and public image. Marketers can use the scale to identify the dimensions of celebrity images to select appropriate celebrities for their product endorsement. They can also use the identified dimensions of celebrity images to better differentiate, position and extend their brands while designing their marketing strategies related to product positioning, celebrity endorsements and celebrity brand extensions. It would enable researchers and practitioners to bring standardization to celebrity image research in the field of brand endorsements.

show abstract

Perceptions of country of origin: An approach to identifying expectations of foreign products

Cited by 45 publications

References 33 publications

Impact of Country of Origin Effect (Coe) on Consumer Purchase Intentions

Impact of Country of Origin Effect (Coe) on Consumer Purchase Intentions

Habits, Health and Environment in the Purchase of Bakery Products: Consumption Preferences and Sustainable Inclinations before and during COVID-19

A New Scale to Capture the Multidimensionality of Celebrity Image

Contact Info

Product

Resources

About