“…These generations are named as: 1) Silent Generation (born between 1925 and 1942 -through the Great Depression and World War II), 2) "Baby Boomers" generation (born between 1950 and 1960, as children of the post-demographic explosion World War II), 3) Generation X (born between 1960 and 1970, those who experienced the most intense times of the Cold War) and 4) Generation Y (born between 1980 and 1990, witnessed the advancement of technology with the creation of Word , Wide, Web -www.). Generation Y -also known as "millenials" -has proved to be extremely influential, adept at cultural, autonomous, individualistic, and anti-corporate diversity, but ethical and in search of qualitative life experiences different from previous generations (DOUGLAS et al, 2018). Developers of tourism consumer technologies via Apps usually target Generation Y, belonging to the global youth, since they are those who are connected, immersed in social networks, making hedonistic "breaks" that combine work with pleasure, are fans of online crowdfunding platforms, followers of Steve Jobs, move between different groups, seeking experiences with higher quality of life.…”