Management of Domestic Marketing of Service Enterprises

Koev, Stoyan Radev; Tryfonova, Olena; Inzhyievska, Lesia; Трушкіна, Наталія; Radieva, Maryna

doi:10.5171/2019.681709

Cited by 13 publications

(9 citation statements)

References 1 publication

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“…The number of enterprises that used social media to receive customer feedback or provide answers to their questions increased by 106.4% in 2014-2018, and to attract customers to innovative product development -by 97.2% (Table 6). However, despite the positive trends of increasing the number of domestic enterprises that implement information technology in the organization of logistics processes, as a result of own research [42][43][44][45][46] it was proved that the effective digital transformation of logistics customer service is hindered by many barriers that can be systematically systematized in 6 groups: (1) where 1 X -trading: constant fluctuations in market conditions ( 11x );instability of consumer demand for finished products ( 12x ); 2 X -transport: untimely delivery of goods due to breakdown or unforeseen downtime of vehicles ( 21x ); unpreparedness of cargo in needed time ( 22x );loss of cargo due to unfavourable transportation conditions ( 23 x…”

Section: Index Of Digital Maturity Of Enterprisesmentioning

confidence: 99%

Digital transformations of logistics customer service business models

Hryhorak¹,

Трушкіна²,

Popkowski³

et al. 2020

Intellectualization of logistics and Supply Chain Management

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The article presents the results of expert surveys conducted by international organizations as a method of empirical research to identify current problems, features and trends of customer-oriented logistics services to consumers in the context of digital space. The statistical analysis of the indicators characterizing the level of use of information and communication technologies at management of mutual relations with consumers at the Ukrainian enterprises is executed. The key barriers that hinder the digital transformation of the logistics service have been identified, which are conditionally classified into 6 groups: trading, transport, marketing, information, organizational and financial and economic. The content structure of CRM-system implementation as a customer relationship management tool is proposed. The expediency of the complex approach application to digital transformation of consumers logistic service on the basis of customer orientation is substantiated and the formula of an estimation of synergetic effect from its realization is offered.

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Section: Index Of Digital Maturity Of Enterprisesmentioning

confidence: 99%

Digital transformations of logistics customer service business models

Hryhorak¹,

Трушкіна²,

Popkowski³

et al. 2020

Intellectualization of logistics and Supply Chain Management

View full text Add to dashboard Cite

show abstract

“…Chygryn et al (2020), V. Dementyev (2013;2015;, V. Dementyev & A. Scherbakov (2017), V. Dementyev & A. , W. Drozdz (2019;2020), H. Dzwigol (2019a;2019b;2020c;2020d;, H. Dzwigol et al (2019a;, M. Gorynia (2019), M. Gorynia et al (2019), N. Kashchena et al (2019), J. Kaźmierczyk & A. Chinalska (2018), S. Koev et al (2019a;2019b), V. Koibichuk et al (2021), O. Kvilinskyi (2012), O.…”

Section: Literature Reviewmentioning

confidence: 99%

Innovation and Information Aspects of the Structural Organization of the World Political and Economic Space

Dementyev

Dalevska

Kwiliński

2021

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The article analyzes the innovation and information aspects of the structural organization of the world political and economic space in terms of increasing the importance of knowledge-intensive production in meeting social needs. It develops theoretical aspects of establishing international economic relations in the conditions of deepening global confrontation between hierarchical and network structures of the global political and economic space. The institutional structure of the world political and economic space in terms of functional, normative, relational and stratification aspects is studied. It is determined that the global economy and world politics interact in accordance with the strategic direction of the global society development, the dominant position in which is occupied by information and communication technologies that provide opportunities to optimize the operation of actors in international relations and knowledge, the volume of which determines the integrated the position of the individual in the space of social inequalities, associated with a specific set of life opportunities. From the standpoint of the existential approach, it is argued that the globalization of the world economy generates a wide range of internal interests and human motivations, stimulates its purposeful influence on shaping the global information infrastructure, global productive forces and transformation of international economic relations on the natural basis of cognitive capital and social capital. The communicative and informational properties, the specifics of accumulation and the latest trends in the reproduction of social capital within the world political and economic space are considered. The paper reveals the criterion assessment of the effectiveness of rent-oriented social networks as a structural basis of the world political and economic space and the social legitimacy of international power structures for regulating the global social processes. The research results were scientifically substantiated on the basis of combining the concepts of existential approach and general scientific, special methods of scientific cognition (logical-dialectical method, method of systemic analysis, comparative method, economic-statistical method, method of theoretical generalization).

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“…At present, recruitment is an obligatory and necessary process: the quality and effectiveness of which directly affect the performance of the enterprise (Drobyazko, S., Hryhoruk, I., Pavlova, H., Volchanska, L., Sergiychuk, S. (2019)). According to the Palmen Institute (consulting firm), more than 90% of all American companies use recruitment today (Davis, T., Cutt, M., Flynn, N., & Mowl, P. (2016)).…”

Section: Literature Surveymentioning

confidence: 99%

Management of Domestic Marketing of Service Enterprises

Koev¹,

Tryfonova²,

Inzhyievska³

et al. 2019

IBIMABR

Self Cite

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A classification of contact personnel was proposed and a provision was developed on the assessment of its competencies and their impact on the potential of internal marketing, which provide for the construction of a graphical model that reflects the level of resource, process and strategic prerequisites for achieving the effectiveness of internal marketing of the enterprise, taking into account all stakeholders. A system was developed for monitoring the management of internal marketing of enterprises providing services, which involves the use of economic and mathematical modeling, decision-making support systems and the Internet technologies. This allows the owner of the enterprise to control management decisions affecting the internal marketing system, taking into account the role of contact personnel in order to ensure the effectiveness of running a business in a competitive environment. The analytical tools for diagnosing internal marketing of enterprises were improved, which, unlike the existing methodological approaches, allow, given the nature of services, assessing the level of satisfaction of three study objects at the same time: consumers, contact personnel and top managers of the enterprise.

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Management of Domestic Marketing of Service Enterprises

Cited by 13 publications

References 1 publication

Digital transformations of logistics customer service business models

Digital transformations of logistics customer service business models

Innovation and Information Aspects of the Structural Organization of the World Political and Economic Space

Management of Domestic Marketing of Service Enterprises

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