Management and leadership: relevant notes on Bernardinho’s work and actions

Abstract

The present study aims to identify the updates and new elements incorporated by Bernardo Rocha de Rezende, known as “Bernardinho”, in the model proposed in the book Transformando Suor em Ouro (Turning Sweat Into Gold). This is a documental, qualitative and exploratory study. The research corpus consisted of eight lectures. The lectures were transcribed in full for analysis. In order to organize and analyze the data, the technique of content analysis was applied, using the software Nvivo Pro 12. It was found that the most emphasized themes in the lectures were: team, focus, leadership, extreme training, discipline and success and its traps. New themes, also widely used, were incorporated: organizational culture, training methodology and hard and soft skills. It is concluded that Bernardinho's main (updated) teachings for leaders to have a winning team are: choosing the right people to work with, always putting the team first, focusing on what is important, imposing extreme work and demanding discipline.