Given the massive volume of course-relevant videos now available on the Internet, this article outlines a pedagogy to facilitate the instructional employment of such materials. First, we describe special features of streaming media that have enabled their use in the classroom. Next, we introduce a typology comprised of six categories (conjuncture, testimony, infographic, pop fiction, propaganda, and détournement). We define properties of each video type and the strengths of each type in meeting specific learning goals common to sociology instruction. We conclude by discussing the importance of a video pedagogy for helping instructors to employ video more consciously and efficiently.