Making sense of “superbugs” on YouTube: A storytelling approach

Djerf-Pierre, Monika; Lindgren, Mia

doi:10.1177/0963662521989251

Cited by 7 publications

(5 citation statements)

References 36 publications

(48 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…This testifies a strong need of local communities to construct grounded knowledge, articulate authentic feelings, and create space for mutual caring through participatory storytelling. Apart from depicting vivid story characters ranging from ordinary/everyday heroes, first responders, and anthropomorphized characters (fictional characters with human traits) ( Djerf-Pierre & Lindgren, 2021 ; Seeger & Sellnow, 2016 ), the community-based narratives mobilized emotional appeals, especially the positive emotions (e.g., hope, optimism, humor) to create not only a reassuring environment for people to appreciate the pandemic in a new light, but also inspire them to take protective action such as adhering to restrictions and developing self-resilience against mandatory home isolation.…”

Section: Discussionmentioning

confidence: 99%

“…Seeger and Sellnow (2016) theorize three types of heroes: ordinary hero (lay people), the first responder (who responds first to a new challenge), and leader hero (formal leaders), all carrying unique political or cultural significance to help create networks of meaning, value, and social change. While fictional narratives (e.g., comics, animations) aid in explaining complex health information by anthropomorphizing disease with human characteristics, personalized stories (e.g., autobiographies, anecdotes) with first-hand insights often elicit a high level of emotional engagement conducive to risk reduction behavior ( Burchardt, 2016 ; Djerf-Pierre & Lindgren, 2021 ). Based on this rationale, social media storytelling becomes increasingly prevalent in the health communication context.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

“Sharing Is Caring”: Participatory Storytelling and Community Building on Social Media Amidst the COVID-19 Pandemic

Hou

2023

American Behavioral Scientist

View full text Add to dashboard Cite

While most health communication studies tend to adopt an information-based approach to unpacking the communication issues around COVID-19, scant attention has been paid to the emerging narratives from local communities as a way of sensemaking, self-representation, and creative responses to the pandemic. Especially locally driven narratives that convey positive emotions and exhibit remarkable resilience of the great majority are underexamined. To narrow this gap, this study analyzed a Facebook-based, participatory storytelling program to reveal how local communities (co-)construct humanized narrative accounts of lived experiences and context-specific knowledge about pandemic responses. Data collection involved qualitative content analysis of 245 user-generated stories, associated with comments and engagement from the group members, for a 6-month period. Results show that open and participatory storytelling on social media affords a pathway of performing togetherness even though individuals narrate their lived pandemic experiences differently. Such performing togetherness somewhat facilitated virtual community building. This study contributes to the health communication literature with a refreshing perspective of understanding the grounded, participatory storytelling as a vehicle of collective sensemaking and community spirit-lifting.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

“Sharing Is Caring”: Participatory Storytelling and Community Building on Social Media Amidst the COVID-19 Pandemic

Hou

2023

American Behavioral Scientist

View full text Add to dashboard Cite

show abstract

“…Several strategies, such as different assessments or educational programs, have been implemented to increase knowledge concerning antibiotic use and infectious diseases [47]. Among a variety of tools, social networking platforms such as Facebook pages, Twitter and YouTube have been efficiently used change public perception (Figure 1) [39,50,51]. The dissemination of an educational program called "antimicrobial stewardship" (ASP) on Facebook and Twitter for students of medicine is a worthy example of the application of social media technologies [50,52].…”

Section: Social Media's Impact On Health Care Systemmentioning

confidence: 99%

Digital Marketing: A Unique Multidisciplinary Approach towards the Elimination of Viral Hepatitis

et al. 2022

View full text Add to dashboard Cite

New technologies are supported by the global implementation of the internet. These improvements have deeply affected various disciplines of sciences and consequently changed services such as daily business, particularly health sectors. Innovative digital marketing strategies utilize the channels of social media and retrieved user data to analyze and improve relevant services. These multidisciplinary innovations can assist specialists, physicians and researchers in diagnostic, prophylaxis and treatment issues in the health sector. Accordingly, compared to recent decades, health decision makers are more accurate and trustful in defining new strategies. Interestingly, using social media and mobile health apps in current pandemics of SARS-CoV-2 could be an important instance of the key role of these platforms at the local and global level of health policies. These digital technologies provide platforms to connect public health sectors and health politicians for communicating and spreading relevant information. Adding influencers and campaigns to this toolbox strengthens the implementation of public health programs. In 2016, the WHO adopted a global program to eliminate viral hepatitis by 2030. Recent constructive measures that have been used in the battle against COVID-19 could be adopted for the elimination of viral hepatitis program. The presented evidence in our narrative review demonstrates that the application of digital marketing tools to create campaigns on social media, armed with professional influencers, can efficiently consolidate this program. The application of different strategies in using these popular tools will raise the public awareness about viral hepatitis. Subsequently, the availability of an effective vaccine for HBV and antiviral medication for HCV can motivate the audience to take steps towards prophylaxis and screening methods against these infectious illnesses. The encouragement of health policy makers to apply digital communication technologies and comprehensive roadmaps to implement this global program will certainly decrease the burden of viral hepatitis worldwide.

show abstract

“…These concerns have motivated initiatives to combat antibiotic resistance, including limitations on antibiotic use and creation of antibiotic stewardship programs within hospitals to better guide clinicians on prescribing practices [ 2 , 3 ]. The public’s perception of the severity, causes, and solutions to the problem of antibiotic resistance are shaped by mass media [ 4 , 5 ]. Yet, there is insufficient information about how the media portray antibiotic resistance and how this portrayal may influence the public’s perception.…”

Section: Introductionmentioning

confidence: 99%

Evaluating the long-term portrayal of antibiotic resistance in major U.S. newspapers

Way,

Bond,

Nanna

et al. 2023

BMC Public Health

View full text Add to dashboard Cite

Background Popular media play a critical role in informing the public about antibiotic resistance, which has remained a health concern for over seven decades. Media attention increases the notoriety of antibiotic resistance and shapes the public’s perception of its severity, causes, and solutions. Therefore, it is critical the media accurately portray scientific knowledge that may shape personal and policy responses to antibiotic resistance. Methods We analyzed articles from two major U.S. newspapers, The New York Times and Los Angeles Times, from 1940 to 2019 to assess trends in sentiment and lexicon surrounding antibiotic and antimicrobial resistance. Results We observed a gradual increase in the number of relevant articles about resistance, although far fewer than other topics with comparable mortality rates. We found a consistently threatening portrayal of antibiotic resistance as a crisis, reflected in the usage of terms such as “superbug” to refer to some pathogens. Governmental agencies responsible for determining antibiotic usage policies were infrequently mentioned in articles. Blame for resistance was almost exclusively attributed to inappropriate antibiotic use, mainly in animals, rather than appropriate uses of antibiotics. Conclusions Collectively, our results provide insights into how popular media can more accurately inform the public about antibiotic resistance. Potential changes include increasing news coverage, avoiding fear-mongering, and adequately conveying the multiple uses of antibiotics that can potentiate resistance.

show abstract

Making sense of “superbugs” on YouTube: A storytelling approach

Cited by 7 publications

References 36 publications

“Sharing Is Caring”: Participatory Storytelling and Community Building on Social Media Amidst the COVID-19 Pandemic

“Sharing Is Caring”: Participatory Storytelling and Community Building on Social Media Amidst the COVID-19 Pandemic

Digital Marketing: A Unique Multidisciplinary Approach towards the Elimination of Viral Hepatitis

Evaluating the long-term portrayal of antibiotic resistance in major U.S. newspapers

Contact Info

Product

Resources

About