The coexistence of ferroelectric and ferromagnetic properties at room temperature is very rarely observed. We have been successful in converting ferroelectric PbTiO 3 into a magnetoelectric material by partly substituting Fe at the Ti site. The Pb(Fe 1-x Ti x )O 3 system exhibits ferroelectric and ferromagnetic ordering at room temperature. Even more remarkably, our results demonstrate a coupling between the two order parameters. Hence it could be a futuristic material to provide cost effective and simple path for designing novel electromagnetic devices. 74.25.Ha;
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