Logic of an Effectuating Hyperlocal

Abstract

This article examines motivations, rewards and strategies in hyperlocal news entrepreneurship. The material is an interview study with eight entrepreneurs who independently own and manage hyperlocal news sites in Sweden. The conclusion is that the means of the hyperlocal entrepreneur both motivate and create an obstacle for growth. The findings of struggling business models, self-exploitation and civic motivations correspond with previous research in different countries, but alternative perspectives are suggested drawing from theories of entrepreneurial passion and processes. Civic motivations can be viewed as part of entrepreneurial passion, and the precarious nature as a low-risk effectuation process. The effectuator explores possible outcomes of given means and builds the business by controlling the affordable loss rather than calculating the possible return. Along with the obvious difficulty in finding a profitable business model when operating in a very small market, this implies a new perspective on failure and success in hyperlocal entrepreneurship, but also underlines that any measures of support for the sector need to be easily accessible for the individual entrepreneur.

Data Journalism as a Service: Digital Native Data Journalism Expertise and Product Development

“…The scholarly discussion links this development of experimentation with new technologies and challenging of boundaries for what is considered journalism to the downsizing of the media industry. In this context, downsizing has had a positive effect by encouraging journalists to start their own businesses and propose their own journalistic innovations (Cohen, 2015;Raviola, 2019;Tenor, 2019). Cook and Sirkkunen (2015) divided digital native start-up sites into two categories: storytelling and service-orientation.…”

Mapa y características de los cibermedios locales e hiperlocales en España

“…Este fenómeno, observado a nivel internacional, se vio favorecido por el bajo coste para la producción y distribución de contenido en la red, la creciente demanda de información local o el cambio de comportamiento de las audiencias hacia roles más activos (Radcliffe, 2015). Este tipo de proyectos buscan, por lo común, ocupar el hueco informativo olvidado por los grandes medios tradicionales, ofrecer una alternativa que visibilice el área geográfica local e hiperlocal y dé voz a sus vecinos, así como desarrollar una función social Tenor, 2019).…”

Exploring the affordable loss principle: a systematic literature review

“…For example, studies have found factors that can influence the company's internationalization (Bai, Johanson, Oliveira, Ratajczak-Mrozek, & Francioni, 2022;Crick & Crick, 2015Kalinic et al, 2014). On the one hand, some factors influence the business model, interrelationships, and intracompany (Crick & Crick, 2018;Fiedler, Fath, & Whittaker, 2017;George, Kotha, Parikh, Alnuaimi, & Bahaj, 2016;Tenor, 2019;Tokunaga, Martinez, & Crusat, 2018;van Bommel et al, 2014). On the other hand, there are factors related to teams and managing internal companies (Crick, Crick, & Chaudhry, 2020;Hunt et al, 2021;Renton & Simmonds, 2019).…”