‘Location, Location, Location’ — The Relative Importance of Country, Institution and Program: A Study of Tourism Postgraduate Students

Ruhanen, Lisa; McLennan, Char-lee

doi:10.1375/jhtm.17.1.44

Cited by 16 publications

(15 citation statements)

References 21 publications

(42 reference statements)

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“…Exceptions included a shorter version of Packer et al's (2011) scale, which asks students to rate the importance of participating in 21 tourism experiences; and a scale developed from the results of Ruhanen and McLennan's (2010) and Son and Pearce's (2005) research into international students' reasons for choosing Australia as a study destination. In response to Son and Pearce's (2005) observation that distributing questionnaires only in English probably limited the depth of responses obtained, the present study provided respondents with the option of completing the questionnaire in Mandarin.…”

Section: Stage Onementioning

confidence: 99%

Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia

Hughes

Wang

Shu

2015

Journal of Hospitality and Tourism Management

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a b s t r a c tChina is an important and growing market for the Australian tourism industry, yet our understanding of what Chinese independent tourists seek in the way of experiences is limited. Studies in Europe, USA and Australia show that Chinese international students tend to travel extensively while studying overseas, and consequently are able to provide insights into the needs, preferences and perceptions of the emerging Chinese independent market. Using Chinese tertiary students studying in Australia as participants, this research explores their preferences for, and perceptions of, Australian tourism products. Responses from surveys and follow-up focus group interviews reveal that iconic attractions, naturebased activities and photography are particularly attractive to this market. The Internet and word-ofmouth advertising are important sources of information; while costs, distances and lack of time are barriers to travel. Personal safety is also a key concern in natural environments. Students' travel plans for visiting friends and family and their suggestions for tailoring tourism products to meet the needs of independent Chinese visitors are also discussed.

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Section: Stage Onementioning

confidence: 99%

Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia

Hughes

Wang

Shu

2015

Journal of Hospitality and Tourism Management

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“…While only few operators engage in questionable practices, the entire education sector, including established institutions, may be negatively affected by such reports. Issues of country image are of particular Downloaded by [University of Saskatchewan Library] at 14:39 03 January 2015 concern given Ruhanen and McLennan's (2010) recent finding that international postgraduate tourism students placed greater importance on location than on institution and program when making their decision to study in Australia.…”

Section: Destination Image and Overseas Studymentioning

confidence: 99%

International Students: Linking Education and Travel

Glover

2011

Journal of Travel & Tourism Marketing

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Despite growing research interest in international students, potential links between international tourism and education have received little attention to date. A survey among full-degree foreign students at an Australian university aims to fill this gap. The identified links between travel and study and the conversion of desired into actual travel lead to a proposed conceptual framework of information sources, destination image, and a continuum of study and tourism activities. Further research is proposed to better understand mutual influences of education and travel, their relative importance for international students, and the opportunities for cooperation and exploitation of synergies among respective authorities.

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“…Somewhat similar to the current study, Ruhanen and McLennan (2010) considered the relative importance of location (country and state), institution, and program on the choice of postgraduate studies. Their analysis focused on 101 tourism majors (domestic and international) in Queensland, Australia.…”

Section: Review Of Literaturementioning

confidence: 96%

Influences on International Student Choice of Study Destination: Evidence from the United States

Nicholls

2018

jis

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Competition to attract international students continues to grow and understanding the factors that influence study destination choice is critical to the marketing efforts of nations, states, and institutions. This surveybased study of international students at Michigan State University demonstrates that they appear to choose the country in which to study, and/or the specific school, with less regard for school location. The most critical influences on their choices were expected quality of education, reputation/ranking of the university and individual departments/programs, safety/security, and cost/affordability. Differences in relative importance by nationality, gender, and level of education sought were also identified. Implications of these findings, for the marketing, promotion, and recruitment efforts of universities and national/regional economic development agencies, are discussed.

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‘Location, Location, Location’ — The Relative Importance of Country, Institution and Program: A Study of Tourism Postgraduate Students

Cited by 16 publications

References 21 publications

Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia

Exploring the travel patterns, preferences and recommendations of Chinese university students living in Australia

International Students: Linking Education and Travel

Influences on International Student Choice of Study Destination: Evidence from the United States

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