Population ageing has been identified as a critical element of demographic change which is a key driver for future consumer demand. Driven by the size of the baby boomer generation, population ageing is likely to affect the future choice of tourism activities and destinations. As the baby boomers retire, their demand patterns and preferences will grow in significance and will strongly influence the future structure of tourism product development. Two case studies are used to demonstrate possible impacts of population ageing on tourism demand and the potential implications for product and destination development. The paper discusses the need to consider demand preferences that are influenced by generational membership and identifies the conditions that may lead to the emergence of a product gap if the changing patterns of demand are ignored.
Despite growing research interest in international students, potential links between international tourism and education have received little attention to date. A survey among full-degree foreign students at an Australian university aims to fill this gap. The identified links between travel and study and the conversion of desired into actual travel lead to a proposed conceptual framework of information sources, destination image, and a continuum of study and tourism activities. Further research is proposed to better understand mutual influences of education and travel, their relative importance for international students, and the opportunities for cooperation and exploitation of synergies among respective authorities.
Changes in the demographic structure of a population present opportunities and challenges for the provision of tourism products and services. One such change is the increased participation of domestic and international students in tertiary education that has occurred in many countries over the past 10 years. Despite the research interest in international students' tourism behaviour, to date, few studies have compared domestic with international students. Drawing on the concepts of mobility and diaspora tourism a survey was conducted among both groups at an Australian university in 2009 to examine aspects of travel in the country in which they were studying. It was found that international students' trip characteristics differed from those of domestic students and that longer periods of residence in the host country did not result in international students adapting to domestic students. Recommendations regarding market implications are made and further areas of research are suggested.
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