AimThis manuscript aims to describe stigmatizing features of diabetes.DesignThis article presents a narrative review of literature pertaining to stigma surrounding diabetes in different contexts.MethodsA literature search was conducted in CINAHL, PubMed and Web of Science for qualitative studies published between 2007–2017. The search was completed using various combinations of diabetes, T1DM, T2DM, stigma, social/public stigma, internalized/self‐stigma, stigmatization and diabetes‐related stigma in English. The reviewers then independently reviewed the eligible studies (N = 18) to extract data.ResultsFrom the 18 studies included in this narrative review, seven features related to stigma in diabetes were identified. People with diabetes were most notably considered and stigmatized as being “sick,” “death reminder,” “rejected marriage candidate,” “self‐inflicting,” “contagiousness,” “requiring a dietary modification” and “drunk or drug abuser.”