Literasi Digital pada Perempuan Pelaku Usaha Produktif di Daerah Istimewa Yogyakarta

Abstract

This research aims at identifying the reality of women activities in using digital media. This research was conducted at Usaha Mikro Kecil dan Menengah (UMKM) in Daerah Istimewa Yogyakarta. Using qualitative research approach to observe information among informants, this resaerch found that women have limited access to information and communication technology. Women used digital media to get information to support their activities. They used mobile phone and personal computer to access the internet. The use of mobile phone was more than personal computer. Based on the result, this research recommends that digital literacy played important role to sustain women activities. The process of adoption of innovative technologies enhances women capability to improve UMKM activities. In addition, internet access enhances women’s economic sustainability.

Digital economic literacy micro, small and medium enterprises (SMES) go online

“…Development of SMES based on the application of digital technology will be accompanied by the ability to use such technology to access, manage, integrate, analyze and evaluate information, construct new knowledge, and create and communicate with others. The development of SMES in the context of this should be put as efforts to increase the productivity of the public sector (Widyastuti, Nuswantoro, & Sidhi, 2016). Widyastuti, Nuswantoro, & Sidhi (2016) argues that the integration of management of quality, development of human resources, adaptation of technology, strategic partnerships and measure performance of the organization, will result in increased productivity of the public sector if synergized with capital, labor and energy.…”

“…The development of SMES in the context of this should be put as efforts to increase the productivity of the public sector (Widyastuti, Nuswantoro, & Sidhi, 2016). Widyastuti, Nuswantoro, & Sidhi (2016) argues that the integration of management of quality, development of human resources, adaptation of technology, strategic partnerships and measure performance of the organization, will result in increased productivity of the public sector if synergized with capital, labor and energy. Given the current world, including Indonesia, entered in the era of information-based technology by Alvin Toffer is defined as the third wave of the human being (Toffler, 1984).…”

Industry 4.0: Welfare literacy to face the challenges of rural community

“…Widyastuti, Nuswantoro, and Sidhi identify the reality of women activities in using digital media conducted at Small Medium Enterprises (SMEs) in Yogyakarta [14]. The initial findings as the basis for developing digital literacy programs including 1) 60% of participants access the information using smartphone, 2) the information accessed are social networks, wood craft, batik craft, homestay, and the latest news, and 3) 53% of participant access facebook.…”

The Influence of Entrepreneurship Training on the Productivity of Smes in Semarang City, Indonesia

“…Entrepreneurship training can deliver women's ability to advance small and medium-sized businesses by adopting innovative digital literacy in their business ventures. On the other hand, the implementation of entrepreneurship skills training from a gender perspective is very important to address the practical and strategic needs of low-income women by strengthening basic business and management skills (Widyastuti, Nuswantoro, & Sidhi, 2016). Successfully tested the hypothesis which states that the accuracy of the method, the accuracy of the content, the quality of the trainer affect the effectiveness of sales training.…”