2015
DOI: 10.1177/0767370115602851
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Abstract: Cette recherche examine l'impact de la mention d'origine locale sur les perceptions et l'intention d'achat des produits alimentaires. Elle met par ailleurs en évidence le mécanisme psychologique spécifique à l'origine locale expliquant ces effets. Deux expérimentations, réalisées sur 632 consommateurs au total, montrent qu'un fromage (étude 1) et une pomme (étude 2) sont perçus comme étant plus sains, meilleurs au goût, plus respectueux de l'environnement et du travail des agriculteurs quand ils sont présentés… Show more

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Cited by 26 publications
(23 citation statements)
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References 49 publications
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“…However, taste is one of the main reasons for consuming organic products (Hughner et al, 2007; Schifferstein and Oude Ophuis, 1998), and organic labels influence product evaluation mainly in a positive way: they generate positive sensory expectations (Bratanova et al, 2015; Jongmans et al, 2019; Larceneux et al, 2012) that improve the taste experienced when ingested (Bernard and Liu, 2017; Bratanova et al, 2015; Lee et al, 2013; Sörqvist et al, 2015; Wiedmann et al, 2014), and overall product appreciation (Annett et al, 2008; Grankvist et al, 2007; Napolitano et al, 2010; Poelman et al, 2008). Similar results were found for Fairtrade labels (Bratanova et al, 2015; Grankvist et al, 2007; Lotz et al, 2013; Poelman et al, 2008; Tagbata and Sirieix, 2008; Tang et al, 2016), product origin (national, Dekhili and d’Hauteville, 2009; or local, Bernard and Liu, 2017; Bratanova et al, 2015; Merle et al, 2016; Resano et al, 2007), and animal welfare (Dransfield et al, 2005; Napolitano et al, 2007). Table 1 presents a summary of this research.…”
Section: The Influence Of a Label On The Perceived Taste Of Food Prodsupporting
confidence: 79%
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“…However, taste is one of the main reasons for consuming organic products (Hughner et al, 2007; Schifferstein and Oude Ophuis, 1998), and organic labels influence product evaluation mainly in a positive way: they generate positive sensory expectations (Bratanova et al, 2015; Jongmans et al, 2019; Larceneux et al, 2012) that improve the taste experienced when ingested (Bernard and Liu, 2017; Bratanova et al, 2015; Lee et al, 2013; Sörqvist et al, 2015; Wiedmann et al, 2014), and overall product appreciation (Annett et al, 2008; Grankvist et al, 2007; Napolitano et al, 2010; Poelman et al, 2008). Similar results were found for Fairtrade labels (Bratanova et al, 2015; Grankvist et al, 2007; Lotz et al, 2013; Poelman et al, 2008; Tagbata and Sirieix, 2008; Tang et al, 2016), product origin (national, Dekhili and d’Hauteville, 2009; or local, Bernard and Liu, 2017; Bratanova et al, 2015; Merle et al, 2016; Resano et al, 2007), and animal welfare (Dransfield et al, 2005; Napolitano et al, 2007). Table 1 presents a summary of this research.…”
Section: The Influence Of a Label On The Perceived Taste Of Food Prodsupporting
confidence: 79%
“…On the other hand, cooperatives are explicitly associated with small local farms that offer short circuit food products (Faure-Ferlet et al, 2017). These characteristics are able to directly benefit the explicitly perceived taste of the products, as is the case for the product’s indication of origin (Merle et al, 2016). Hence the following hypothesis:…”
Section: Sensation Transfer a Heuristic For The Evaluation Of Labelementioning
confidence: 99%
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“…Such contributions on proximity in turn have informed marketing studies of retail stores’ spatial locations (Rulence, 2003), cooperation in industrial contexts (Geldes et al, 2015), consumer–retailer relations (Hérault-Fournier et al, 2014; Schultz et al, 2016), people’s interactions with frontline employees (Bove and Johnson, 2001; Clauzel and Riché, 2015; Salerno, 2001) or other consumers (Brannon and Samper, 2018; Dion and Bonnin, 2004; Dubois et al, 2016; Tu et al, 2015) and evaluations of products and communication media (Kim et al, 2008; Merle et al, 2016; Willems et al, 2017).…”
Section: Proximity In Marketing: Conceptual Frameworkmentioning
confidence: 99%