Layar-ed places: Using mobile augmented reality to tactically reengage, reproduce, and reappropriate public space

Liao, Tony; Humphreys, Lee

doi:10.1177/1461444814527734

Cited by 75 publications

(71 citation statements)

References 42 publications

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“…Mobile augmented reality technology provides great potential to everyday life around the community. Through the use of MAR, users can create up to download content such as location information restorant, apartments and physical conditions in the environment around them [5]. Moreover, several studies in the implementation of AR have been carried out, such as Kourouthanassis, et.al, have presented that mobile augmented reality (MAR) travel guide, named CorfuAR for supporting mobile tourism applications at the principal city of Corfu island in Greece.…”

Section: Introductionmentioning

confidence: 99%

A Response Analysis of Mobile Augmented Reality Application for Tourism Objects

Tahyudin¹,

Saputra²

2017

IJECE

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As a form of innovation in a promotion media Tourism Objects in Indonesia especially at Purbalingga District, one is through Mobile Augmented Reality (MAR). The utilization of technology application of MAR, give the impression of interactive and real towards an object tourism and provide a special experience for tourists to get the information completely including the tourism location. To deliver care facilities to users, we need the evaluation to development or improvement for next application. The method used in this research is evaluation of user satisfaction towards the multimedia elements. The result of MAR user satisfaction showed that almost all respondents are well satisfied.

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Section: Introductionmentioning

confidence: 99%

A Response Analysis of Mobile Augmented Reality Application for Tourism Objects

Tahyudin¹,

Saputra²

2017

IJECE

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“…Academic inquiry of a predominantly technical nature has hitherto dominated the research agenda of AR. As a result, demonstrating an increasing presence within the sphere of the mass market, AR remains a largely extraneous phenomenon to academic fields outside of those concerned primarily by its technical development (Liao and Humphreys, 2014). The paper thus aims to bridge the chasm between the technical and the social science contexts of AR.…”

Section: Marketing Interest In Armentioning

confidence: 98%

A Proposed Model for the Approach to Augmented Reality Deployment in Marketing Communications

Mahony¹

2015

Procedia - Social and Behavioral Sciences

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In the contemporary landscape, human interaction is characterized by the pervasive mediation of intelligent agents. Owing to advances in computer science and engineering, phenomena once limited to fixed locations are metamorphosing from extraneous entities to implicit components of the everyday. Computing power has simultaneously enhanced and miniaturized to the extent that contemporary consumer devices demonstrate power equivalent to or greater than that of personal computers of recent memory. At the same time, network connectivity has proliferated to ubiquitous levels, reflected in the fact that the amount of inanimate objects connected to the Internet has recently surpassed the human population of earth. Digitally mediated experiences are thus no longer the province of fixed-line terminals; rather than projecting a virtual avatar of oneself into a synthetic environment, elements of that environment are extricated and placed into the physical domain. In this landscape, the concept of augmented reality (AR) has emerged as a way to visualize the pervasive virtual information woven into the physical environment. However, research on the phenomenon has largely remained technical in nature; the collective body of work which seeks to understand its role in society has remained comparatively limited. This paper aims to bridge the divide between these hitherto disparate research avenues. The paper affords particular attention to the impact of AR on the discipline of marketing communications, as the domain's interest towards phenomenon accelerates; following the motifs of historically innovative phenomena such as television and the Internet. Through a qualitative approach, the paper derives insight from key social actors, resulting in a number of findings used as a foundation to build knowledge on the nascent role of AR in the marketing communications domain. A model is presented which schematizes an approach to the deployment of AR, formalizing the collective intelligence of those key social actors. The aim of the paper is thus to propose heuristics for marketing professionals who seek to implement AR as a component of a communications programme, and increase the collective knowledge of the discipline on this enigmatic phenomenon. The proposed model is dual-natured, highlighting not only the unique attributes of AR, but emphasizing the robustness of traditional best practice values to which its implementation must adhere. The latter represents a recurring theme throughout the research findings; a potentially significant one given the singular nature of the phenomenon and the tendency towards the novel observed in many of its early applications.

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“…Pavlik and Bridges (2013) have explored the potential for storytelling through AR to transform and revitalize existing media industries such as print journalism. Liao and Humphreys (2014) have focused on the content creation possibilities of AR browsers, and how those creations might alter user's experiences and understandings of a particular space. Other scholars have focused on the locational gaming narrative possibilities (Chess, 2014), user experience with AR (Hofmann & Mosemghvdlishvili, 2014;Olsson & Salo, 2011), the content of AR and the replication of particular media forms (Tinell, 2014), and the potential for polyesthetic interaction with AR systems that engage with multiple sensory modalities (Bolter, Engberg, & MacIntyre, 2013).…”

Section: Introductionmentioning

confidence: 99%

Augmented or admented reality? The influence of marketing on augmented reality technologies

Liao

2014

Information, Communication & Society

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As mobile and wearable devices that enable digital content to be displayed over physical surroundings continue to develop, scholars are increasingly interested in these 'augmented reality' (AR) technologies. While much of the focus has either been on the technological development of these devices and their potential for changing user perception, there has been less attention paid to the stakeholders and companies developing these technologies. This study examines developments in the industry itself, where companies are finding resources and structuring their businesses, and how this has created a momentum toward marketing and advertising. The intricate link between marketing and AR is one that has implications for how the technology is developing, what experiences are possible through the technology, and the future contexts in which AR is deployed.

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Layar-ed places: Using mobile augmented reality to tactically reengage, reproduce, and reappropriate public space

Cited by 75 publications

References 42 publications

A Response Analysis of Mobile Augmented Reality Application for Tourism Objects

A Response Analysis of Mobile Augmented Reality Application for Tourism Objects

A Proposed Model for the Approach to Augmented Reality Deployment in Marketing Communications

Augmented or admented reality? The influence of marketing on augmented reality technologies

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